HomeMy WebLinkAboutRexburg Election Comms Editorial Calendar (1)
Rexburg Election Comms Editorial Calendar
Week 1: Feb 24 – Mar 1
Kickoff + Information Hub (soft launch)
2 social media posts:
“You spoke, we listened”
We’d like to thank our community for participating in last month’s survey about the RPD bond. Based on the survey results, we made changes to our bond plan that we’re excited to share
with you. We look forward to working on this project together to continue making Rexburg the safest city in Idaho.
Image suggestion: “You Spoke, We Listened” and a survey background, similar to previous posts
Bond website refresh
Want to learn more about the new bond proposal for the Rexburg Police Department’s new facility? Our updated website is coming. Stay tuned!
Image suggestion: Graphic with “stay tuned!” and a web-development theme
Week 2: Mar 3 – Mar 9
Spotlight Series #1: Property Taxes
Web page: “Where does my property tax go?” (City vs. County vs. School, etc.)
2 social posts summarizing “you spoke, we listened” and property tax info
“You spoke, we listened”
The Rexburg Police Department is excited to share their new bond proposal. After reading through public comments and feedback, we’ve built a new proposal around your concerns and our
values. We hope you’ll take a look at our new website to learn more!
Image Suggestion: Survey-related imagery with copy about the new proposal and the new website
Survey and Property Tax Concerns
During our January survey, we heard that our community’s primary concern is budget-related. That’s why we’ve created a page dedicated to how your property taxes support the City, County,
and School systems. Knowing where your money goes keeps us all better informed.
Image Suggestion: Graphic with home and community images/symbols
Release tax impact calculator/table
Week 3: Mar 10 – Mar 16
Facility and Neighborhood Needs (5) and Approach: rebuild vs. renovation (1)
2 Social media posts
Facility Needs
Our community is growing, and we are too! We’re in a rough spot; like a kid that needs a bigger bed, we’re outgrowing our space. The current station does not meet modern operational
needs for space, technology, secure evidence handling, or private/confidential interactions with the public. We want to prioritize keeping our community safe, but we need some more space
to do it. That’s why we’re proposing a bond for a new facility. Learn more about it at our website:
Image Suggestion: Graphic about growth and current facility; maybe using an image of the current facility interior or exterior.
Rebuilding the Facility
During our survey in January, we heard many suggestions about refurbishing or rebuilding our police facility. The City evaluated options and we have a comparison of alternatives to share
with you. We examined feasibility, costs, and long-term adequacy; we invite you to take a look at the chart on our website and tell us what you think.
Image Suggestion: Graphic with image of current facility
Week 4: Mar 17 – Mar 23
Future Preparedness (4) and Cost & Tax Impact (3)
2 social media posts
Planning for Growth
We want to be ready for anything, and a new building will help us stay ready for many years to come. A police facility is a long-term asset. The new bond proposal is designed to meet
current needs and prepare for future growth, instead of doing the same short-term fixes that cost you money and cost us time.
Image Suggestion: Image of City of Rexburg, or images with families
Cost & Tax Impact
Our new proposed bond is a general obligation bond, which will be repaid through property taxes over time. We’re providing clear, practical examples of estimated annual impact by home
value; no surprises here. We want to give you all the facts, because we want our community to be on the same page.
Image Suggestion: Graphic with plain background and Cost and Tax Impact listed per $100,000
Week 5: Mar 24 – Mar 30
Voting (6) + Transparency (2)
2 social media posts
Voting Information
Every vote matters; participation is how residents shape City decisions.
Image Suggestion: Graphic with voting boxes and election date
Transparency
Want to learn more about how the Rexburg Police is planning their new facility project? The City will post updates, FAQs, and key documents in one easy-to-find location on our website.
Image Suggestion: Graphic with website image
Week 6: Mar 31 – Apr 6
1 (We changed the plan) + 4 (operational reality)
2 social media posts
“We listened”
Rexburg residents raised clear concerns about affordability, scope, and trust. The City listened and made changes by reducing the project scope and lowering the estimated property tax
impact so voters can consider a proposal that better reflects community priorities. Learn more about the new proposal at the website:
Image Suggestion: Graphic with website information
Operational Reality
The current facility creates real constraints for modern policing: confidential interactions with the public and victims, secure evidence handling, and day-to-day operations abilities
are strained due to a lack of usable space. Hear more about what the facility looks like today at the Rexburg PD Open House (insert date, location, time here)
Image Suggestion: Graphic with Rexburg PD exterior and Open House information
Week 7: Apr 7 – Apr 13
Key Messages + Key Messages
2 social media posts
Key Messages
Key Messages
Week 8: Apr 14 – Apr 20
Key Messages + Key Messages
2 social media posts
Key Messages
Key Messages
Week 9: Apr 21 – Apr 27
Key Messages + Key Messages
2 social media posts
Key Messages
Key Messages
Week 10: Apr 28 – May 4
Key Messages + Key Messages
2 social media posts
Key Messages
Key Messages
Week 11: May 5 – May 11
Key Messages + Key Messages
2 social media posts
Key Messages
Key Messages
Week 12: May 12 – May 18
Key Messages + Key Messages
2 social media posts
Key Messages
Key Messages