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ENVISION MADISON
PARTNERS
Madison County
Sugar City
Rexburg City
BYU–Idaho
Madison Economic Partners
Idaho Transportation Department
EXECUTIVE STEERING COMMITTEE
Gary Archibald — Co-Chair
Lori Woodland — Co-Chair
Kim Clark — Former President, BYU–Idaho
Jon Weber — Madison County Commissioner
Glen Dalling — Former Mayor, Sugar City
Richard Woodland — Mayor, City of Rexburg
Randall Porter — Committee Member
Carlos Aponte — Committee Member
Richard Smith — Committee Member
Clark Gilbert — President, BYU–Idaho
Lamont Merrill — Mayor, Sugar City
Eric Conrad — BYU–Idaho Liaison
Phil Packer — Former BYU–Idaho Liaison
STAKEHOLDER COMMITTEE
Jill Anderson
Carlos Aponte
Gary Archibald
George Archibald
Connie Ball
Mickey Beaver
Jordan Busby
Terry Butikofer
Christine Campbell
Kim Clark
Tom Cluff
Criag Cobia
Stephanie Cook
Colby Coombs
Bruce Crapo
Patti Crapo
Brent Crowther
Glen Dalling
Jerry Dalling
Melanie Davenport
Allen Dunn
Winston Dyer
Ryan Easton
Rex Erickson
Ron Feik
Kathryn Gardner
Rachel Gonzalez
Marianna Gonzalez
Janet Goodliffe
Doug Hancy
Dan Hanna
Harold Harris
Ted Hendricks
Brent Hill
Leslie Huddleston
Ethan Huffman
Christine Jarski
Justin Jenkins
Troy Kartchner
Randy Landon
Rochelle Mathews
Doug McBride
Kelly McCandless
Anthony Merrill
Jerry Merrill
Art Morales
Matt Nielson
Phil Packer
Aaron Peterson
Shay Phister
Glen Pond
Randall Porter
Spencer Priest
Dell Raybould
Craig Rindlesbacher
Blake Rindlisbacher
Randy Schroll
Cory Smith
Sally Smith
Betsy Smith
Richard Smith
Liza Souders
Bart Stevens
Bruce Sutherland
Jason Swatsenbarg
Amy Taylor
Teri Tengiao-Phillips
Geoffrey Thomas
David Thueson
Shane Turman
Jedd Walker
Jeff Walters
Johnny Watson
Richie Webb
Jon Weber
Bart Webster
Joseph West
Scott Wood
Lori Woodland
Richard Woodland
Mary Zollinger
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Introduction 6
Background • Process • Projections
Public Process 12
Committees • Workshops, Results & Analysis • Scenarios
Task Force Recommendations • Survey Results
Madison Vision 30
Vision Statement • Vision Principles • Vision Implications • Maps
Contents
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The foundation they laid reflected
the values they thought important:
community, family, and education. It
would be a place of gathering where
their children and grandchildren
could live, work, and raise families.
We are the beneficiaries of their
vision. In Envision Madison, we lay
the same kind of groundwork for
those who come after us.
Madison County is a rural county in
Eastern Idaho that includes Rexburg,
Sugar City, and other communities.
Residents of this area face unique
challenges as a rural community
with a large and growing university:
Brigham Young University–Idaho.
The community relies, for much of
its economy and sense of identity,
on the University, and the University,
in turn, relies on the community
to provide housing, employees,
services, and quality of life.
Traditionally Madison County has
been an agricultural community;
today, our community is growing
and changing as the University
grows and changes. Over the
last decade Madison County has
experienced unprecedented growth,
which has brought opportunities
and challenges that were not
Introduction
dreamed of fifteen years ago. These opportunities
require us to ask some hard questions, questions
that will affect the way our area develops for the
next 50 years. How can the community and BYU–
Idaho best work together to accommodate student,
faculty, and staff housing needs and create a vibrant
community that everyone can enjoy? How can the
area develop the jobs that will allow young people to
stay in the community long term? What recreational
opportunities will we create or enhance to improve
our community and increase tourism? These are
among the questions Madison County’s visioning
process explored as residents and their leaders
worked together toward a vision for the future.
Envision Madison is a community driven effort which
helped identify and develop a vision for the future of
Madison County.
The goal of Envision Madison was to bring the
community together in a process that explored
potential decisions to shape future growth. The
process allowed community leaders to understand
which planning strategies resonate with residents
and stakeholders. These strategies served as the
basis for a vision. The vision acts as a voluntary
framework for the university–community
relationship; to support planning how we grow our
cities, towns, and rural areas; for how we foster
economic development; and for how we develop
transportation in the community.
PIONEERS CAME TO THIS VALLEY 130 YEARS AGO
AND ENVISIONED A THRIVING COMMUNITY IN THE
SAGEBRUSH-COVERED LAND.
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VISIONING PROCESS
The process of visioning is a
powerful tool used to meet
difficult challenges and create
great communities and regions.
A successful vision is guided
by a large, trusted, and diverse
group of stakeholders. It relies
on community values to find
common ground, communicate
choices and build consensus, and
it uses scenarios to engage the
public, provide clear choices, and
refine direction. Visioning helps
the public and today’s decision
makers understand the long-term
consequences of the choices they
make now.
The first step of the visioning
process was to identify issues,
attitudes, and values that are most
important to residents of Madison
County.
This first step was accomplished
using two processes:
• A focus group and random
sample survey of Madison
County residents about their
attitudes on growth and what
they value most about life in
Madison County.• Stakeholder meetings to define
the most important issues as
the community, BYU–Idaho,
and the county continue to
grow.
Background
After the issues were identified, two tracks were created to further study
the issues, one track to explore spatial or physical layout issues, and the
second track to study the primarily non-spatial issues such as economic
development, recreational opportunities, and the relationship of BYU–
Idaho and the community. The track regarding the physical layout of the
community involved:
• Developing a range of scenarios based on public preferences that
explore growth issues and choices.• Exploring consequences of each scenario.• Engaging residents and stakeholders in evaluating scenarios and
their components and consequences.
The second track (for primarily non-spatial issues) involved the creation
of three community task forces to investigate and evaluate alternatives
and make recommendations on the three core non-spatial issues: jobs
and economy, recreational opportunity, and the BYU–Idaho, community
relationship.
Upon completion of the scenarios development process and the work of
the task forces, the public was then asked to evaluate and make choices
among spatial scenarios, and prioritize recommendations and strategies
from the three task forces. This involved an online public survey and
a number of community meetings where community members were
asked to vote for their preferences across the full range of topics investigated in the visioning process.
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Background
VALUES, ISSUES IDENTIFICATION, & ATTITUDES ABOUT GROWTH
The core values of Madison residents guided the Envision Madison process. At the
beginning of the process, Envision Madison sponsored an innovative piece of research in
our community, involving a focus group and a statistically significant survey to understand
what matters most to Madison County residents and, even more importantly, why these
things matter. The findings helped the Envision Madison Stakeholder Committee to know
what to focus on in the Envision Madison process. Together, we want to create a future
that honors what residents value most.
Madison county residents love where they live and the high
quality of life it provides
• Madison County residents view their quality of life far more favorably than the rest of the
country. It is among the highest measured in regional visioning. • Moreover, most residents believe the quality of life for future generations is promising—
again, much higher than in the rest of the country.• The “family-friendly environment with strong values” is the key factor underlying what
residents value most about life in Madison County. In addition, the “small town feel” and
“strong sense of community” contributes to a feeling of “safe community.”• Enjoying the outdoors and the high quality educational opportunities also exert a
positive impact on the quality of life of residents.• The weather and the inaccessibility to entertainment/shopping and jobs are factors that
exert the greatest negative impact.
Residents feel that growth is a good thing
• Residents believe the opportunities and possibilities that accompany growth in the
region are good things.• Importantly, the large majority
of residents recognize the
importance of planning and
investing in the future.
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ECONOMIC SECURITY
The lack of jobs and the high cost of living in
Madison County forces some residents (or
their children) to live a lower quality of life
and robs them of a sense of peace of mind
and security.
OUTDOOR RECREATION OPPORTUNITIES
Proximity to great open spaces and recreational
opportunities help people do the things they enjoy most
and spend good times with family and friends in a high
quality of life of freedom, happiness and peace of mind.
People in Madison County enjoy the strong
values of a small-town, family-friendly
place where people look out for and care
about each other. This creates a sense of
community and a feeling of security and
belonging.Psychosocial Consequences
• My family and I feel safe
• Strong, close-knit community
Key Community Values
• Peace of mind
• Security
• Belonging
• Security
Functional Consequences
• Friendly people who look out for each other
• Sense of community
Madison County Quality of Life Attributes
• Family friendly enivornment with strong values
• Safe community with low crime
Madison County Quality of Life Attributes
• Lack of jobs
• High cost of living
Functional Consequences
• I can’t earn enough
• I’ll have to leave the area
Psychosocial Consequences
• I can’t provide for myself and my family
• I can’t afford to do the things that are important to me
Key Community Values
• Peace of mind • Security
Key Community Values
• Peace of mind • Freedom
Madison County Quality of Life Attributes
• Outdoor recreation opportunities
• Open spaces
Functional Consequences
• Spend time with friends/family
• Options to do the things I enjoy most
Psychosocial Consequences
• Quality of life
CARING AND SAFE COMMUNITY
Madison County Values
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RESIDENT POPULATION PROJECTION
TOTAL POPULATION PROJECTION PROJECTED DEVELOPED RESIDENTIAL ACRES
STUDENT POPULATION PROJECTION
WHAT COULD MADISON COUNTY BE LIKE IN 2040?
Unlike most rural areas in Idaho, Madison County is growing. Population projections show the county growing
from about 41,000 now to 67,700 by 2040. Much of this growth will come from Brigham Young University–
Idaho if and as it continues to expand its student population. But more than 12,000 of those additional people
will be permanent Madison County residents. How our community grows will affect our quality of life, jobs,
educational opportunities, and recreational opportunities. The decisions we make together should have a
positive impact on what we value most in our lives.
Madison County Values
Public Process
How is a vision created by the public?
Envision Madison engaged residents from
Rexburg, Sugar City, and unincorporated
areas within the county. More than 1,500
participated, representing about 5% of the
adult population.
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13
INITIAL ROUND OF PUBLIC INPUT
More than 600 residents participated in an initial round of public
input in June 2013 through four public workshops and an online
questionnaire. Participants brainstormed how growth should occur in
coming decades, and workshop attendees created maps illustrating their
preferences for conservation, housing, employment, and transportation.
Participants worked collectively to create 40 maps, which, along with
survey responses, presented ideas used to develop alternative growth
scenarios. The workshops and other public events were the heart of the visioning process. The goal was to capture public values and preferences in order to create a publicly generated and supported long-term vision.
At the brainstorming workshops participants were asked to imagine the future for their children and grandchildren and how they would accommodate anticipated growth. Together residents looked forward a few decades—mapping the kind of place they envisioned Madison becoming as it grows. Participants explored questions such as these: What should our downtowns look like? Do we preserve existing neighborhoods? How does student housing fit into the community? How will we get around?
Participants also weighed in on other issues including employment,
recreation, and the relationship between BYU–I and the community.
An active citizenry and committed stakeholders participated in the Envision Madison
process. The entire process was overseen by a local stakeholder committee and a
local executive committee. In addition to the values study, public workshops provided
opportunities for residents to craft maps illustrating their ideal future, town hall events
enabled residents to express preferences regarding ideas proposed by the public at prior
events, and online questionnaires facilitated another means to provide feedback. Three
task forces focusing on the community-University relationship, recreation and tourism,
and job growth also served to address the issues most important to Madison residents.
Public Process Summary
COMMITTEES
Envision Madison
Stakeholder Committee
The stakeholder committee was
composed of a large and diverse
group of community leaders
and residents. Charged with
directing Envision Madison, the
stakeholder committee ensured
a transparent and public process
in which residents could explore
the challenges associated with
growth and express preferences
leading to the creation of a
publicly supported valley-wide
vision. Under the direction of the
stakeholder committee, Envision
Utah facilitated the process.
Envision Madison
Executive Committee
The executive committee was
composed of a small group of
stakeholders who oversaw project
administration, operations, and
facilitators.
Envision Madison participants identified the following goals as most
important to the future:
• Preserve the scenic beauty in
Madison County.• Create high quality
jobs in Madison County.• Maintain/improve the
relationship between BYU–I
and the community to address
growth issues.• Enhance recreation for
ourselves and visitors.
• Work to revitalize our downtown.• Create trails for recreation and
to get around town.• Move the airport so that it can
accommodate larger airplanes
and redevelop the current site.• Improve infrastructure, such as
broadband.• Keep housing reasonably priced.• Retain viable agricultural land.
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90%
say it is important that
the community works
with BYU–Idaho to
address growth worries.
92%
say it is important to
create high quality
jobs for our kids and
grandkids.
80%
say it is important to
enhance our recreation
opportunities.
Public Process Summary
RESULTS OF INITIAL PUBLIC INPUT
After the workshops, Envision
Utah staff, local planners,
and the project steering
committee carefully reviewed
the public input to identify
common themes and ensure
that the public voice guided
subsequent steps.
Some features related to
the above goals are tied
to land use and can be
measured across alternative
growth scenarios. These
measures enabled residents
to compare the growth
scenarios against common
values. Others are not tied to
land use and were addressed
by local task forces.
The stakeholders sought
to understand what
conservation, housing,
employment, and
transportation patterns
emerged from the workshop
input. Analysis of the input
showed some striking
similarities as well as some
divergent ideas.
ENVISION MADISON TASK FORCES
The values study, workshops, and online survey also clearly defined
three other major non-spatial themes that were important to
Madison County residents, and three community task forces were
created to address the following three issues:
1. The relationship between the community
and BYU–Idaho
2. Community recreation and tourism
3. Overall job growth
The three task forces were convened in 2013 and included local
experts and decision makers in one of the three areas identified.
Their task was to identify and evaluate strategies that would
strengthen the relationship between the community and the
University, enhance the recreational opportunities for residents and
tourists, and create jobs for residents and students. These strategies
would be presented to the public as choices to solicit their feedback
and preferences.
DEVELOPMENT AND MODELING OF SCENARIOS FOR THE LAND USE AND TRANSPORTATION FUTURE
The public’s input on land use and transportation was analyzed to
develop major themes for alternative scenarios for the physical layout
of the county as BYU–Idaho and the community continue
to grow. The alternative scenarios described below
were presented to the stakeholder group and modified
according to the group’s comments. Each scenario was
based upon themes identified from the public input at
workshops and designed to test broader public response
to future land use and transportation choices.
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The community expands infrastructure and development follows. Investing in transportation by building more
roads and allowing land use development to follow, means our growth pattern is more spread out. People can
more easily recreate in their own backyards. We encourage predominantly large lot development, meaning
housing costs are higher and commute times are longer on average.
• Transportation investment in
building more roads. • Housing development generally
disperses along the new roads.• New bridge east of Rexburg.• Single family housing dispersed
throughout the county.• Most new stores and businesses to
locate along 2nd East and Highway
20 interchanges.• Single student housing surrounds
the University, most within a
15-minute walk.• Community housing (mostly
for married students) spreads
throughout southwest Rexburg.
Burton
Hibbard
Thornton
Hinckley
Sugar City
Existing
Roads Expansion Large to Smaller LotSingle Family Housing Single Student Housing
Community Housing Jobs Mixed Uses
Scenario A
Scenarios
Illustrative Image. Not necessarily from Madison County
Illustrative Image. Not necessarily from Madison County
16
This scenario incorporates ideas from the
local growth plans adopted earlier by the
cities and county as well as current growth
and development trends. While similar
land uses tend to be clustered together
rather than spread throughout the region,
the uses are kept separate. Clustering
uses — single family homes, community
housing, or commercial — into separate
areas means we grow more compactly but
still spend extra time on our daily needs.
Concentrating housing reduces pressure
to develop on agricultural land. Residents’
and developers’ infrastructure costs are
lower. Many don’t live near work, parks,
and schools, spending more time in cars
and reducing time spent doing things they
enjoy.
• Development patterns are somewhat
more compact (fewer 2, 5, & 10 acre
lots) than Scenario A.• Single family housing, community
housing (mostly for married students),
and jobs centers are less disbursed
(around existing communities), but
remain separate from each other.• Most businesses are located along
Highway 20 interchanges.• The airport is moved; the land is
converted to industrial uses.• New single student housing develops
southeast of the University, within a
5-minute walk of campus.• Small clusters of community housing
(mostly for married students) located
throughout Rexburg.
Burton
Hibbard
Thornton
Hinckley
Sugar City
Existing
Roads Expansion Large to Smaller LotSingle Family Housing Single Student Housing
Community Housing Jobs Mixed Uses
Scenario B
Scenarios What could Madison County be like in 2040?
Illustrative Image. Not necessarily from Madison County
17
Development, especially housing, is more compact.
Job growth centers around existing infrastructure,
such as Highway 20 and the railroad. We cluster
new development, as in scenario B, but also live
within walking or biking distance of different
types of housing, work, parks, and schools, where
appropriate. Our neighborhoods, therefore, include
a more diverse range of ages and families. We
use existing roads, such as 2nd East and Highway
20, for commercial development, reducing overall
infrastructure costs.
• Development patterns include more housing
choices with some small lots and townhomes.• Single family housing, some
workplaces, and parks (but not
shopping) are mixed together.• Bike paths and walking trails connect
regional recreation areas.• A new bridge is built near fairgrounds/
airport.• Single student housing surrounds the
University with a mix of appropriate
uses like office space and BYU–Idaho
facilities.• Community housing (mostly for
married students) is mixed in
neighborhoods.
Burton
Hibbard
Thornton
Hinckley
Sugar City
Existing
Roads Expansion Large to Smaller LotSingle Family Housing Single Student Housing
Community Housing Jobs Mixed Uses
Scenario C
Scenarios
Illustrative Image. Not necessarily from Madison County
Illustrative Image. Not necessarily from Madison County
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A mix of student housing, offices, educational services,
and other complementary uses within a walkable
area of downtown Rexburg create a strong spatial
connection between the community and BYU–Idaho.
New development focuses in and around the heart of
our existing communities, preserving some agricultural
land. Work, schools, and shopping are more integrated
into neighborhoods, creating the lowest cost for new
infrastructure. Neighborhoods near downtown and the
University are redeveloped to provide space for student
housing, jobs, and shopping.
• General development pattern is similar to Scenario C
with a few more townhomes and small lots.• The community and BYU–Idaho work
together to restore the downtown
area.• People walk more and drive less.• Downtown becomes a location for
student living, tourism, student/
neighborhood services, and
community destinations like
restaurants.• Buses connect the University,
communities, and other places.• Single student housing and university-
related jobs and services extend from
BYU–Idaho to downtown.• Community housing (mostly for
married students) is built in and near
downtown.
Burton
Hibbard
Thornton
Hinckley
Sugar City
Existing
Roads Expansion Large to Smaller LotSingle Family Housing Single Student Housing
Community Housing Jobs Mixed Uses
Scenario D
Scenarios
Illustrative Image. Not necessarily from Madison County
Illustrative Image. Not necessarily from Madison County
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Many of the measures selected to evaluate the scenarios reflect the issues that residents said were
most important at the workshops. When scenarios were compared, residents gained a sense of some
of the potential impacts of growth choices.
For instance, different home types have different implications for growth. Single family homes on
large lots have more yard space but consume more land. Townhomes have smaller yards but cost
less. Growth occurring beyond the edge of existing cities happens on rural land that tends to be less
expensive. In contrast, the land cost of growth occurring as infill or redevelopment can be higher,
though new infrastructure costs are likely lower.
When land uses (such as housing and shopping) are separated, driving tends to increase, and when
land uses are integrated, walking and biking tend to increase. Each of the choices that are made
regarding land use has long-term impacts. Weighing those impacts ahead of making choices can help
guide growth patterns that yield the outcomes residents want. Each of the scenarios includes the same
number of people and jobs, but they test different decisions regarding conservation priorities, housing
and employment patterns, and transportation investments.
99%99%96%94%
1%1%4%6%
0%
20%
40%
60%
80%
100%
Scenario A Scenario B Scenario C Scenario D
Infill and Developed Acres
Vacant Developed / Infill
INFILL AND DEVELOPED ACRES
$116
$73 $86 $85
$-
$20
$40
$60
$80
$100
$120
$140
Scenario A Scenario B Scenario C Scenario D
Mi
l
l
i
o
n
s
Total Cost: New RoadsTOTAL COST: NEW ROADS
9.0
2.9 2.6 2.7
0
2
4
6
8
10
Scenario A Scenario B Scenario C Scenario D
New Square Miles Developed
NEW SQUARE MILES DEVELOPED
Rexburg today is
10 square miles
$169,377
$153,547
$142,040 $138,377
$100,000
$110,000
$120,000
$130,000
$140,000
$150,000
$160,000
$170,000
$180,000
Scenario A Scenario B Scenario C Scenario D
Average Home PriceAVERAGE HOME PRICE
The average home price in Madison County is $169,600 today
Comparing Scenarios
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149.7
93.5 85.9 86.5
-
20.0
40.0
60.0
80.0
100.0
120.0
140.0
160.0
Scenario A Scenario B Scenario C Scenario D
Landscaping Water Use per Household
Landscaping Water Use (G/Day)
LANDSCAPING WATER USE PER HOUSEHOLD
7%9%5%
10%12%
70%
90%76%78%
30%
4%4%5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Scenario A Scenario B Scenario C Scenario D
New Housing Mix: Permanent Residents
Townhome/Twinhome Less than 0.2 acres 0.2 to 1 acre Greater than 1 acre
NEW HOUSING MIX: PERMANENT RESIDENTS
Comparing Scenarios
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Task Force Recomendations for
Each task force compiled a report with their findings and
recommendations. These reports can be found in their entirety in the
Appendix. The following is a brief summary of each task force’s work.
UNIVERSITY & COMMUNITY RELATIONS TASK FORCE
The goal of this task force was to explore and suggest mutually beneficial principles and activities that would
strengthen the University and the community.
Findings
There is an organizational structure for interactions
between the University and city/county governments.
The University and city/county officials would like to
explore ways to improve communication. Members of
the community want to be more involved in improving
community–University relations. A structure for
dealing with community–University concerns should
be established to address issues as they arise.
Cultural Strategies
• Expand community recreation and use it to keep students in the area on evenings and weekends.• Sponsor joint University/community events that
include bringing residents on campus.• Develop a sense of the shared history of the University and the community.
Economic Development Strategies
• Expand student volunteering, service, and
internship opportunities in the community.• Create a joint campaign to attract jobs for
students.• Use University talent to grow related industries for
the community.
Community Development Strategies
• Work together to determine where student
housing will go.• Work together to improve our infrastructure (e.g.
broadband, bus, other).• Work together to revitalize downtown by bringing
students and jobs to the area.
COMMUNITY RECREATION TASK FORCE
The goal of the Community Recreation Task Force was to identify and explore how to promote future and
existing recreational opportunities in our community and to ensure the public has input on what, when, how,
and where to build or upgrade recreational facilities.
Findings
• Many outdoor fields are underutilized due to their
poor quality and a lack of coordination between
communities and school districts.• There is a lack of outdoor complexes that would
enable groups to host large tournaments.• The opportunity for indoor recreation during the
winter months is inadequate.• There is opportunity to expand our parks and
trails network along the river.
Possible Choices
• Build outdoor sports complexes to allow hosting
of regional tournaments and provide economic
benefit to our community.• Build an indoor athletic complex to provide more
recreation opportunities.• Relocate the fairgrounds and make it a regional
events center.• Use the old fairground property to enhance
recreation and expand the open green belt area
along the river.
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JOBS TASK FORCE
The goal of the Jobs Task Force was to explore Madison County’s capability to increase the number of
available jobs in the area and explore strategies to attract business and increase the number of available jobs.
Findings:
Industry Profile
The two industry clusters that
are strongest in Madison County
are education and agriculture.
A number of other job clusters
in Madison County are smaller
compared to other similar
locations, but there is a recognition
that there is potential for growth in
these areas. The smaller clusters
include the following:
• Leisure and hospitality• Information• Construction• Manufacturing• Medical/Healthcare
Findings: Workforce Profile
Madison County has a young,
well educated population, with
people who are committed,
hardworking, and ethical. Despite
a low unemployment rate there
are plenty of people willing to work.
The current unemployment rate
in Madison
County, as
estimated by
the U.S. Census,
is 5.2%. When
accounting for
the student
population that
would work if
employment
were available,
the rate jumps
to 23%.
Findings:
Infrastructure Needs
The task force identified several
infrastructure needs that, if
addressed, could both make the
community a more desirable and
feasible place for businesses to
locate. The following are the needs
identified by the task force:
• Install broadband infrastructure
in the community• Upgrade the East Idaho Hub
Airport in Idaho Falls• Upgrade our local municipal
airport• Upgrade natural gas supply
lines to increase capacity• Acquire additional municipal
water rights• Upgrade the current grid to
provide adequate electrical
distribution
Possible Choices
The Jobs Task Force outlined and
presented the following options
to the public to understand what
types of jobs the community
should try to attract. They also
proposed several strategies
for attracting these jobs to the
community.
Types of Jobs We could Attract:
• Strengthen existing education
and agriculture industries• Strengthen small job clusters
that complement our current
job base (e.g. Leisure &
Hospitality, Information,
Construction, Manufacturing,
Medical/Healthcare)• Explore opportunities in
professional and business
services industry• Leverage Madison’s
connection to BYU–Idaho as
a strong economic driver and
strengthen the University, local
government, and community
working relationship
Specific Strategies
• Improve broadband
infrastructure• Improve other infrastructure
such as natural gas and
electrical• Build a high quality regional
airport (Idaho Falls) and a good
municipal airport (Rexburg).• Promote tourism (with BYU–
Idaho).
Task Force Recomendations for Public Consideration
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Hundreds of Madison County residents shared their views through the final survey in town hall meetings
and online during spring of 2014. The survey included choosing the characteristics of the land use and
transportation scenarios that residents liked best, as well as prioritizing the recommendations and strategies
proposed by the three task forces. The results provide a strong foundation for the future direction of Madison
County. Key results are highlighted here. The complete survey results can be found in the appendix.
BYU–IDAHO & THE COMMUNITY
The community and BYU–Idaho are deeply connected. Going forward, their relationship will have great power
to aid and change each other. Residents believe they should work together to improve the community; the
community should also help the University by making it easier for students to stay near campus and find their
place within Madison County.
As you think about improving the relationship between the community and BYU-I, rank the top three in order of effectiveness.
1st
1st
1st
1st
2nd
2nd
2nd
2nd
3rd
3rd
3rd
3rd
4th
4th
4th
4th
Final Survey Results
24
If the community and University created a structure to address important issues and to propose
strategies to improve the relationship, which three strategies would be most important to you?
The energy of BYU-Idaho’s future growth should be focused to help restore Rexburg’s historic downtown.
Rexburg and BYU-Idaho should work together to reduce
the cost of living for BYU-I students (and their parents).
Final Survey Results
25
In addition to grant money, which strategy do you
most support to fund a new recreational facility?
Thinking about your current recreational opportunities
and future recreational needs, what type of facility is
most important to you and your family?
RECREATION
Additional goals set by the Envision Madison task forces included the following:
• Identify and promote future and existing recreational opportunities in our community.• Ensure the public has input on what, when, how, and where to build or upgrade
recreational facilities.
Which of the following general growth patterns is
most appropriate for your community?
GROWTH AND HOUSING
Look forward, it is important to identify what kind of housing and
growth we want to see. Will there be enough housing? Will new
housing be appropriate for the character of the community?
In your opinion, what is the best development
pattern for permanent resident housing in the
community?
26
Please drag to rank the following choices by how
important/effective you think they would be in
creating good jobs in the community.
What strategy would best help create good jobs in the community?
JOBS AND ECONOMY
The third focus of the task forces was jobs:
• Explore Madison County’s capability to increase the
number of available jobs in the area.• Explore strategies to increase the number of available
jobs. There are a number of choices that we could make to attract more jobs to Madison County.
1st
1st
1st
1st
2nd
2nd
2nd
2nd
3rd
3rd
3rd
3rd
4th
4th
4th
4th
STUDENT HOUSING
As the University continues to grow it will be vital to plan
for student housing. Residents chose the areas where
they believe student housing would fit best.
In your opinion, where would single student housing best fit into the community?In your opinion, where would married student housing best fit into the community?
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TRANSPORTATION
A successful and efficient transportation system will be vital for the growth of Madison County, but what form
that transportation system will take is even more important. Will we only have more roads? Will we have a variety
of transit modes to serve the needs of the future? Where will additional infrastructure need to be added?
Rank which mode of transportation should be
the highest priority for future investment.
Would you support construction of a
bridge, and if so, where?
How much emphasis should beplaced on
developing bike and walking trails?
2nd 3rd1st
2nd 3rd1st
2nd 3rd1st
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We will work together to keep our
community and the University
strong, prosperous, safe, and
neighborly for future generations.
Madison Vision
30
31
The Vision for Madison County
We will work together to keep our community
and the University strong, prosperous, safe, and
neighborly for future generations.
Madison County residents envision a future that embraces the community, character, and quality of life
that residents currently appreciate. Our neighborhoods and values are a source of pride and identity.
The relationship between the community and Brigham Young University–Idaho has a long history of
cooperation and spirit of service with one another. We want to invest in our towns and neighborhoods
which have served us well as safe places to live, work, and play. We encourage most growth to happen
in these communities, maintaining and creating safe, vibrant, and rich places for future generations. We
envision a better community as the University and communities work together to strengthen an already
strong relationship. We will work together to make this an attractive place for employers, so that our kids
and grandkids have the good paying jobs they need.
We value our natural surroundings and our recreation opportunities. We will maintain and enhance
those recreation opportunities we enjoy today, while working together to provide additional wintertime
opportunities for residents and University students alike.
Principle 2: Prosperous Community and Jobs
Strengthen our current job base and explore opportunities in other job sectors by
leveraging Madison County’s connection to BYU–Idaho as a strong economic driver.
BYU-Idaho not only employs a large number of
residents in Madison County, it is also a major driver
in attracting other jobs to the area. Madison County
should work closely with the University to strengthen
the education and agriculture industries as they are
the two strongest job sectors in the County. There
are other job sectors that have the potential to grow
and should be part of the focus for the community
and the University. The sectors with the most
promise for growth are professional and business
services such as leisure and hospitality, information,
construction, and manufacturing.
Infrastructure is one of the major barriers to
new industries locating in Madison County.
The community and the University should
work together to improve infrastructure.
The most pressing needs are broadband
internet and water availability. Improving the
distribution and capacity of natural gas electrical
infrastructure would also reduce barriers to
potential employers and industries. Identifying
and securing new well sites will ensure that
communities can maintain the quality of their
drinking water as growth continues.
Principle 1: Caring and Safe Community
Maintain a caring and safe community with strong, shared values, creating
a close-knit community. Residents and their families should feel safe and
comfortable in their community.
VISION PRINCIPLES
32
The Vision for Madison County
Principle 3: Affordable, Convenient, and Safe Communities
Enhance our downtowns through investment, by encouraging businesses to locate
there, and by locating student housing near the area.
Maintain strong communities that are safe and
walkable, with a variety of housing types and strong
downtowns.
Keep our existing communities strong. Encourage
most growth within Rexburg and Sugar City. Enhance
our downtowns through investment, by encouraging
businesses to locate there, and by locating student
housing in or near the area.
Provide a broader choice of housing options, with
a variety of choices including small to large lots and
townhomes.
Improve convenience by mixing appropriate uses,
such as parks and some employment, with housing
where such mixing makes sense.
Focus the energy of BYU–Idaho’s future growth
toward helping restore Rexburg’s historic downtown.
Plan single student housing to surround the
University and move toward Main Street, with
appropriate uses, such as University facilities and
student jobs, in close proximity. Design housing to
allow students to live within a 5 to 10 minute walk of
campus so that students can get around without a
car, saving them money and reducing traffic.
Cluster community housing throughout Rexburg,
integrated into the community.
Make our streets safer by building a better network of
bicycle and walking trails to get around town and to
access local recreation areas. Look into the potential
for implementing a bus system.
Evaluate the possibility of building one or more new
bridges, with priority on a new bridge in Rexburg near
the current fairgrounds and airport.
Principle 4: Enhanced Community Recreation and Tourism
Enhance recreational opportunities by coordinating and advertising those
opportunities that already exist. Provide more recreational opportunities during
the cold winter months by building an indoor athletic complex.
Residents should continually have the opportunity
to provide input on what, when, how, and where
to build or upgrade recreational facilities. While
there are many opportunities for recreation in and
around Madison County, much of it is underutilized
due to a lack of awareness that certain facilities are
publicly available. Coordinating communications and
schedules between the cities, the county, school
districts, and the University would allow better
utilization of the amenities that are already available.
Cross posting schedules on various websites and
using social media would also help inform residents
and students of the opportunities that exist.
Creating recreation opportunities for both residents
and students during the harsh winter months is a
top priority for the community. An indoor athletic
complex would be the ideal solution. This complex
could include an indoor turf area — that could be
utilized by multiple sports such as football, soccer, and
even baseball — along with possible tennis courts as
well as a gathering area and kitchen for community
groups. This would provide recreation opportunities
in the winter for the general public, local sports
organizations, and high school teams. Such an athletic
complex could cost about $3.9 million but would
be substantially cheaper to build than a recreation
center. Where the facility should be located and how
it should be funded would be a matter of continued
discussion with the community and University. While
there are grants available for this type of structure,
the community could also fund the building as a joint
effort among cities, the county, and school districts.
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Illustrative Vision Map for Madison County
These illustrative vision maps are representations of ways the vision could be implemented, but are not intended to propose or dictate specific land-use or zoning outcomes.
34
Main St.
W Poleline Rd.
Illustrative Vision Map for Rexburg
35
The University and community
recognize the importance of
continuing to work together
to make Rexburg and BYU–
Idaho stronger individually and
collectively. The two entities
should work together to bring
students and jobs to downtown.
We can bring more students
to downtown by creating more
volunteer, service, and internship
opportunities in the community.
Students tend to leave town in the
evenings and on weekends to visit
family or to recreate. There are
many recreation opportunities in
Madison County that, if publicized
better to the students, would keep
them in the community during
evenings and on weekends.
One of the volunteer and service
opportunities that should be
made available for students is a
standing committee that would
help generate ideas and strategies
for creating additional volunteer
and internship opportunities
in the community and keeping
students in town during evenings
and weekends. The committee
should include community
members, representatives from
the University, and students.
There are also many existing
groups and clubs in the
community and at the University
that should be used to increase
How can BYU-I add value to the community for the future
7.7
7.5
7.4
7.2
7.0
6.9
1 2 3 4 5 6 7 8 9 10
Be transparent as they work with city/county officials
Be active and cooperative in planning that directlyinvolves the city/county
Be a strong contributor to infrastructure development
Be a partner in the overall economic developmentfor city/county
Provide opportunities for public participation to andfrom university events
Encourage student/faculty involvement in communityissues
Importance to the Future of Madison County
Not at all important Extremely important
How can BYU-I Add Value to the Community?
How can the community add value to BYU-I for the future
7.9
7.4
7.4
7.3
7.0
6.9
6.1
1 2 3 4 5 6 7 8 9 10
Proactive long term county planning for universitygrowth
Create opportunities for student/faculty volunteeringand service to community
Develop more walking and bike paths so not asmany students need cars
Be a partner in creating student based employmentopportunities
Be a constructive partner in solving universitychallenges
Create a greater sense of common identity andhistory for the university and community
Create more recreational opportunities for students
Importance to the Future of Madison County
Not at all important Extremely important
How can the Community Add Value to BYU-I?
Principle 5: Productive and Supportive Relationship Between BYU–Idaho and the Community
Maintain and strengthen the relationship between the University and community
by working together, communicating regularly, and providing students with
opportunities within the community.
36
Importance of Benefits of BYU-I to the Community
8.0
8.0
7.7
7.5
7.4
6.9
6.9
1 2 3 4 5 6 7 8 9 10
Provides a focus on the importance of education inthe community
Contributes to the strong values of our community
Provides an economic engine for the region
Creates a pipeline for a well educated workforce
Provides increased culture, arts and activities
Generates a strong core of new ideas and futureentrepreneurs
Contributes to a more diversified population
Importance to Me Personally
Not at all important Extremely important
Benefits of BYU-I to the Community
Significance of Concerns about BYU-I
7.2
6.8
6.8
6.5
6.5
6.2
4.9
1 2 3 4 5 6 7 8 9 10
Increased traffic congestion
Safety for the large pedestrian population
Community involvement in the University decisionsaffecting the community
Planning for increased student growth
Creating a common vision of the future for theUniversity and the community
The location of new student housing
The lack of involvement by the student population inthe community
Significance to Me Personally
Not a concern for me at all Very significant concern
Concerns about BYU-I
the communication and collaboration between the University and the community. An administrative group
made up of city officials and University administration (which is already in place) could help to expand and
support some of these existing programs. The nature of this group would also lend itself to addressing
other strategies that could improve the region’s economy and provide more job opportunities for students
and residents. This group should continue working together and, when possible, reach out to the other
committees for assistance and feedback.
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The Envision Madison process provides local
leaders with a summary of public preferences
and supported strategies regarding patterns of
future growth, job creation, BYU–Idaho and the
Community and recreation. These preferences are
incorporated into the Madison Vision Principles,
which provide a bridge between the public
visioning process and local action by residents,
businesses, the University, and local government.
Indeed, the public input from this process may be
used as a foundation for updating comprehensive
plans in individual jurisdictions. Each of the vision
principles can be implemented locally in a variety of
ways to address both local challenges and region-
wide objectives.
Because implementation strategies are voluntary
and each community will have varied opportunities
for realizing vision objectives, the suggestions
in this chapter are intended more to generate
conversation and the development of specific
strategies by local leaders than to prescribe
a specific set of implementation steps. Each
jurisdiction will, in fact, need to create its own
unique strategy. Actual strategies will, of course,
vary among the cities and county, depending on
specific priorities, existing codes, policies that are
working well, policies that need improvement, and
resources available.
REALIZING OUR VISION
The following plans or organizations have come
directly out of or have been influenced by Envision
Madison:
• Rexburg/Madison County Airport Study• Madison Rural Planning Organization• Madison County, Sugar City, City of Rexburg, ITD
Transportation Study• Downtown Vision Committee• Rexburg Zoning Task Force• Rocky Mountain Power Madison/Jefferson County
Electrical Plan Task Force• Teton View Regional Plan• Community Partnership Committee• Madison Economic Partners’ Industry Sector
Meetings• Recreation• Joint City of Rexburg/Madison School District
baseball quad• Riverside Park multi-use complex• BYU–Idaho Strategic Management Council
The Madison County Vision is the result of countless hours of collaboration by numerous
leaders and residents working together to chart a path forward for the community they
love. During this process, a strong consensus emerged concerning what matters most to
Madison County residents. The resulting vision will be realized as these same leaders and
residents—and future leaders and residents—continue to cooperate to ensure a future
that fulfills the hopes and aspirations of Madison County residents.
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