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HomeMy WebLinkAboutCoR Branding Council Presentation Sept 7REV 1.1 America’s Family Community REXBURG, IDAHO BRAND GUIDELINES REXBURG BRAND GUIDELINES | REV 1.2 INTRODUCTION | 02 Welcome to Rexburg.Welcome to the family. We are more than just a city. We are a family of amazing people with different backgrounds and perspectives working together to create an amazing community. We love our city, which is to say, we love the people who live, play, and work here. This book outlines Rexburg’s philosophy and provides guidance for creating and maintaining our brand. REXBURG BRAND GUIDELINES | REV 1.2 26 logo 37 typography 41 colors 43 photography 50 putting it all together 54 swag 04 Rexburg Is 13 What We Believe 14 Our Logo 15 Who We Are 16 Our Mission 18 Our Values CONTENT | 03 WHO WE ARE: HOW WE LOOK: Content This book is divided into two sections. The first describes who we are, our mission, and values. The second contains our visual brand elements. Together these make up our brand. Our brand is more than visual style, it is something we live and our community becomes a part of. Welcome to Rexburg. Welcome to the Family. REXBURG BRAND GUIDELINES | REV 1.2 WHO WE ARE | 04 America’s Family Community. It’s who we are. It’s what we’re made of. CONTENT | 5REXBURG BRAND GUIDELINES | REV 1.2 We believe in families… This city is special because we believe in families, and in the goodness found within people. People, working together and with a just cause or purpose are the most powerful force for positive impact and change in our world. In Rexburg we call our neighbors our family and we share common “family values” that build strong and healthy communities. We believe that a city government can embody and empower the goodness of family values, and one that is founded on these values can be one of the most powerful vehicles in today’s world to leave a lasting positive impact in our city and society. Rexburg is a place where all families, regardless of their makeup or structure can thrive. We show love, concern, and respect for our children, youth, adults, and the elderly. Rexburg desires to create a city where all have a place, where all are welcome, safe, and valued. Rexburg is family and that is why it is such a great place to live, work, and play. Sincerely, Jerry Merrill CITY OF REXBURG, MAYOR Jerry Merrill CITY OF REXBURG, MAYOR America’s Family Community REXBURG BRAND GUIDELINES | REV 1.2 OUR LOGO | 6 It’s in the logo. They say it’s all in the details. We couldn’t agree more. Here are a few details about the logo you should be aware of: A B C D Families come in all shapes and sizes Rexburg is family including our single residents, couples without, and couples with children. We see everyone as part of our city family. The family is above the name of our city to show the emphasis we place on and the importance of the family. The overlapping shapes help to communicate the interdependency we have on each other as well as the values we share. We are stronger together and its our differencences as much as our similarities that give us strength. We are friendly and confident Our name is set in all caps to communicate confidence and has rounded corners and simple shapes that are soft and friendly. Rexburg is confident in who we are and the values we embrace, but also open and accepting of the goodness all people have within them. Emphasis on the “Family” Our tagline is “America’s Family Community”. We’ve italicized the word Family to emphasize its importance to each of our departments within the City. We are a government agency that supports our City family or all those that live, play, and work here in Rexburg. A legacy of goodness and strength. Rexburg has a long history of good people doing good for each other. We have weathered many different storms by staying true to the family values our city was established and built upon. D B C A REXBURG BRAND GUIDELINES | REV 1.2 America’s Family Community. WHO WE ARE| 7 It’s Who We Are. We are Rexburg, Idaho. We are “America’s Family Community”. We are a commmunity based upon family values such as kindness, respect, safety, integrity, hard work, innovation, education, and faith. This city attracts people who embody these values as well as businesses looking to hire them. Our greatest power lies within the people we work with and for. We believe that we are all family, that families come in all shapes and sizes, and that this city is a place where families can thrive. REXBURG BRAND GUIDELINES | REV 1.2 It’s In Our Mission (our purpose): Our Mission is more than a catch phrase. It means we are here to help each other (the human family) and the world we live in. We are a governing agency with elected officials and leaders that make decisions based on Rexburg’s families. Our mission is at the heart of who we are as a individuals and as a city. OUR MISSION | 8 We strive… to promote family values while providing necessary services, guiding responsible growth, and encouraging personal responsibility. REXBURG BRAND GUIDELINES | REV 1.2 Rexburg Is: (We don’t just value) • Family Centered • Kindness • Educated • Respectful • Safe • Cultural/Diverse • Innovative • Hardworking • Faith-based OUR VALUES | 9 It’s In Our Values: Imagine living with people who embody the following values. That’s why Rexburg is so amazing. It’s what being part of our “family” means. REXBURG BRAND GUIDELINES | REV 1.2 Family Centered All of our decisions are meant to support our city family. We strive to do what is best for all while caring about the one. Kindness People that live in Rexburg are kind. We strive to be kind when working, playing, and living together. Kindness means thinking of others and putting their needs above our own. Educated As the home of Brigham Young University-Idaho, education is in our DNA. We strive to make educated decisions that are informed by different perspectives and ideas. Respectful Being a family means we respect each other and work through our disagreements with patience and understanding. Safe Safety is a natural bi-product of living shared family values. Public policy will continue to support our citizen’s as they work together to create a safe and inviting city. Cultural/Diverse We embrace different cultures and perspectives and points of view. We are better for the differences in our community as well as for our shared values. Innovative We know there are better ways of doing things and are open to learning and doing what works. We try to embrace positive and useful changes that benefit everyone. Hardworking Hardwork is synonymous with our pioneer heritage. We aren’t afraid to take on big jobs and projects that will help grow Rexburg and continue to support our amazing family. Faith-Based Our city was founded by people of faith. That faith continues in our city and is a reason we share many of the other values listed on this page. Our faith also helps connect us. Our citizens know that we are more than neighbors, we are family. Our Values (continued): Each of our values is important. Here is a breakdown of what each means to us. OUR VALUES | 10 REXBURG BRAND GUIDELINES | REV 1.2 OUR MISSION | 11 REXBURG BRAND GUIDELINES | REV 1.2 We love our family. Which is to say… REXBURG BRAND GUIDELINES | REV 1.2 We love Rexburg, Idaho. COMPLETE SIGNATURE 14 PREPARED BY STUDIO208 America’s Family Community America’s Family Community est est 15 PREPARED BY STUDIO208 35 North 1st EastRexburg, Idaho 83440 SCOTT W. JOHNSON DIRECTOR OFECONOMIC DEVELOPMENT& COMMUNITY RELATIONS O (208) 359-3020 F (208) 359-3021 E Scott.Johnson rexburg.org 35 North 1st EastRexburg, Idaho 83440 SARAHKENNETTCROMWELL DIRECTOR OFECONOMIC DEVELOPMENT& COMMUNITY RELATIONS O (208) 359-3020 F (208) 359-3021 E Sarah.Kennett-Cromwell rexburg.org America’s FamilyCommunity Families Work Together Families Grow Together Rexburg is Family Scott W. JohnsonDirector Of Economic Development& Community Relations America’s Family Community O (208) 359-3020 F (208) 359-3021 E Scott.Johnson rexburg.org 35 N 1st East Rexburg, ID 83440 16 PREPARED BY STUDIO208 America’s Family Community America’s Family Community America’s Family CommunityO (208) 359-3020 F (208) 359-3021 E CustomerServices rexburg.org 35 N 1st East Rexburg, ID 83440 March 6, 2024 Angela Property220 Corporation WaySomwhereville, VA 22590 Dear Ms. Property: I hope that you are doing well. My name is Lydia Lease, and I am an aorney at Sell Your House, Inc. I am writing in regards to a parcel of land located at 225 Parcel St., Richmond, VA. My client, Mrs. Tabitha Land, is running into some diculties in selling her property that is apparently still under lease by your organization. This parcel of land (100 by 300 ) is located at the back of my client's property. According to the city records, the lease was initiated in September 2001 and never terminated. Aer calling your lease oce, it appears that you no longer make use of this property. In order for my client to be able to sell her property, the lease must be cleared. This parcel of land is still under your organization's name. I have aached the documents describing the lease and ask that you clear your name from this property as soon as possible. My client is wishing to put her property on the market by April 2009. In order to do so, this parcel of land must be cleared from your organization's hold. I have enclosed the city's 1" documents concerning the ownership of this land as well as termination documents for your use. If you have any additional questions or concerns, please feel free to contact me at (123) 456-7890. I look forward to working with you to resolve this maer quickly. Sincerely, Sco W. Johnson,Director Of Economic Development& Community Relations America’s Family Community35 North 1st East Rexburg, I daho 83440 Property Managers, Inc.c/o: Angela Property220 Corporation Way Somwhereville, VA 22590 PLACE STAMPHERE 17 PREPARED BY STUDIO208 AUGUST 2022 Mayor’s Message: I hope you have had a good summer so far. Celebrating the freedom we have in this country on Independence Day and our wonderful Pioneer heritage on July 24th were great events! August always seems like a month of getting some vacation in before summer ends and then preparing for school to start. There are some fun events coming up for your family to enjoy. On Friday Aug. s'ht,h e monthly "First Friday" Art Stroll will happen. This is a combination of art displays, recitals, live music, etc. to feature and recognize local talent. The "stroll" part is because there will be things happening at the Romance Theater and the Tabernacle and even in between those venues you might see dierent art or artists as you stroll from one building to the other. We also have the Don Ricks Legacy Art Collection on display in the hallway at City Hall. This features many of the works of Rexburg's own Don Ricks and several of his Son's works as well. It is a magnificent collection. Please come by and see it. The Art Stroll runs from 5-8 pm every first Friday of the month. Please come and see what's happening in the art scene here in Rexburg. The Rexburg Cultural Arts department is also featuring "Arts in the Park" every Monday evening thru Aug. 15th and "A Summer Romance" every Wednesday evening thru Aug. 17'h at The Romance Theater. These are free events that feature many of our wonderful local artists sharing their talents with us. Come join us and you'll see what I mean. Our Recreation department will be running a "Cornhole Tournament" on Sat. Aug. 27th from 4-6 pm. We had a small tournament at my recent family reunion and it was a lot oun. You can sign up as a single competitor or as a doubles team. Go to Rexburg.org and type Cornhole Tournament into the search bar and it will take you to the registration page. Location is TBD depending on the weather. We will also be holding a Labor Day weekend (can't believe I'm saying that already!!) Pickleball Tournament. Go to Rexburg.org recreation to find details and sign up. Get out and have some fun today! Our Madison County Fair will take place on Aug. 15th-20th at the county fairgrounds. Always lots of good food and fun to be found there. You can enjoy seeing the fruits of the hard work that the 4-H kids did all year with their animal and other projects and many other fun events. Don't miss it!! We really do have a special place here in Rexburg and Madison County and I hope we can all appreciate it and work to preserve it. I want to send a shout-out to the Sons oft he Utah Pioneers for their annual Appreciation Fireside last Sunday evening. They honored the first responders of our community which was a well-deserved recognition for our current and former Police Ocers, Fire Fighters and Emergency Medical Technicians. The SUP is a great group that helps recognize and preserve our history. They are looking for new members that are interested in helping with that. You can find their website easily with a web search to get in touch with them. I was talking with one of the Lunch Ladies from Madison High at the SUP meeting. We were talking about what a great place we live. She commented that at their conference some of their colleagues from other places were saying how they didn't know how much longer they could take working because the kids were so rude and disrespectful to them. Then she commented, "I couldn't believe it because we LOVE our kids ..... they are so fun I" That is a tribute to good parents who teach respect and kindness for others in your homes. (And to some great and FUN Lunch Ladies!) Please keep it up! Loving and serving one another is the key and I thank you so much for all the service that each of you do here in Rexburg. Working together we can keep Rexburg the wonderful place that it is. Thank you so much for making Rexburg a great community! Sincerely, Mayor Jerry Merrill MARK YOURCALENDAR: City Council MeetingsAugust 3rd & 17th at 6:30pm in the City Council Chambers. Planning & Zoning MeetingsAugust 4th & 18th at 6:30pm in the City Council Chambers. BACK TOSCHOOL!BACK TOSCHOOL! Welcome America’s Family Community est 18 PREPARED BY STUDIO208 Contractor/Subcontractor Business Name:* Mailing Address: Contractor Work Acceptance Form BUILDINGDEVELOPMENT Shauna Eaton (208) 372-2166 shauna.eaton@rexburg.org Permit Information Contact Name:* Address Line 02: City: State: Zip Code:Country: Email:* Phone:* Mobile: Discipline:* LIcense #:* Expiration Date:* Value of Work: Permit Number:* Project Name:* Project Address:* Acceptance: Sign:*Date:* (Update new contact information that is not already on file with the City of Rexburg) By signing, I acknowledge that I am the indicated contractor for the above mentioned Permit/Project. *= Required field $ 19 PREPARED BY STUDIO208 20 PREPARED BY STUDIO208 www.rexburg.org www.rexburg.org Library Hospital Town Hall America’s Family CommunityAmerica’s Family Community 21 PREPARED BY STUDIO208 Main St.Main St. 22 PREPARED BY STUDIO208 America’s Family Community 23 PREPARED BY STUDIO208 Rexburg is family. BUILDING MAINTENANCE Families Clean Together. IN REXBURG 24 PREPARED BY STUDIO208 25 PREPARED BY STUDIO208 26 PREPARED BY STUDIO208 America’s Family Community est 27 PREPARED BY STUDIO208 FamiliesLaugh Together. IN REXBURG America’s Family Community est 28 PREPARED BY STUDIO208 FamiliesClean Together. IN REXBURG FamiliesPlay Together. IN REXBURG FamiliesWork Together. IN REXBURG FamiliesServe Together. IN REXBURG FamiliesLaugh Together. IN REXBURG FamiliesGrow Together. IN REXBURG 29 PREPARED BY STUDIO208 30 PREPARED BY STUDIO208 31 PREPARED BY STUDIO208 FamiliesBrand Together. IN REXBURG THANK YOU. 32 PREPARED BY STUDIO208