HomeMy WebLinkAboutBroadband Brand BookBrand
Guide
July 2022
Contents
Lightbridge Brandguide | 1
Brand
Logo
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This is the face and name
of the brand. It is simple
and friendly. It shows who
we are.
A sans serif is used to
make the mark look more
modern and light.
Meet the Brand Logo
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MAIN BRANDMARK
The Lightbridge brandmark
represents Rexburg and
Madison County making
a bridge to connect the
community with faster internet
speeds. The emphasized
swoosh connecting the two
“i”’s represents fiber optic light
bridging the community and
bringing people together.
ABOUT THE LOGO
TAGLINE
The Lightbridge tagline is
meant to communicate
that with us your internet
is broadband technology,
and that is a shared, or
“community” undertaking.
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Logo Details
Here’s some details you should be aware of.
Safe Space
It’s important that the Logo
has a good amount of space
around it so that it can stand
out and know right away that
it is the logo.
You do not want to clutter it
with other elements. The logo
is meant to be put in a nice
clean area. You can use the
“g” to know the right amount
of space below, above and
on the right and left sides
just make sure there is a little
space on each side.
Proportions
Please don’t alter the
proportions, or the logo will
look like a reflection of itself in
a funhouse mirror.
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Correct Usage
The logo can be used on a
plain white background. Use
the purple text logo.
The primary brand mark is
the colored logo on a purple
background.
When needed the logo can be
used as a solid white for black
and white applications.
Clear communication is a
must in our brand. Please use
the appropriate version based
on the context.
When needed the logo can be
changed to a solid black.
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Do’s and Don’ts
There are approprate and
inappropriate ways to display
the logo.
DO NOT change the logo color
to something not used in this
guide.
DO NOT put the logo on an
off brand color that does not
make any sense
DO NOT put the logo on an
image that will not show up.
Use the white version of the
logo.
No Funhouse Reflections
Stretching or squashing the logo
distorts the language of the
brand.
No Spinning
The logo should not be rotated in
any way.
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Brand
Color System
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Color System
Bright White
C: 0 M: 0 Y: 0 K: 0
R: 255 G: 255 B: 255
Hex #ffffff
Sherwin-Williams
SW-7006
Dark Night
C: 96 M: 98 Y: 39 K: 46
R: 31 G: 22 B: 67
Hex #1f1643
Sherwin-Williams
SW-6237
Indulgent Pink
C: 32 M: 34 Y: 0 K: 0
R: 172 G: 163 B: 208
Hex #aca3d0
Sherwin-Williams
SW-6969
Candid Blue
C: 57 M: 0 Y: 4 K: 0
R: 87 G: 201 B: 235
Hex #57c9eb
Sherwin-Williams
SW-6953
Colors express who we are, and these colors say a lot
about us as a brand.
PRIMARY COLORS
These colors help express our dependability, our connectivity, and our friendliness. Use
these colors for most brand applications.
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Colors express who we
are, and these colors
say a lot about us as a
brand.
Gentian
C 69 M 71 Y 0 K 0
R 104 G 91 B 199
HEX #685BC7
Sherwin-Williams
SW-6817
Lobelia
C 50 M 38 Y 0 K 0
R 128 G 148 B 221
HEX #8094DD
Sherwin-Williams
SW-6809
Black
C 68 M 64 Y 66 K 68
R 43 G 41 B 38
HEX #2B2926
Sherwin-Williams
SW-6258
Alyssum
C 3 M 18 Y 8 K 0
R 242 G 212 B 215
HEX #F2D4D7
Sherwin-Williams
SW-6589
Colonial Orange
C 7 M 13 Y 57 K 0
R 238 G 212 B 132
HEX #EED484
Sherwin-Williams
SW-0030
USING VARIATIONS
When creating and using color variations, focus on yellow and blue variations. Our visual
language uses value and color contrast to communicate our brand to our community and
other businesses.
Blue Variations
These colors are used on our website. These variations have a hint of purple in the color to help
bridge between the navy blue and the light purple used in the logo.
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Color Dos and Don’ts
You could, but we hope you wouldn’t, after reviewing these
guidelines.
Use Main Brand Colors When
Possible
Our main brand colors are our
strongest aspect of our visual
language.
Gradients Are An Accent
Please do not use the colors
of the gradient separate from
their intended purpose. The only
exception is the light purple,
which is used in the logo.
Gradients should also be used
sparingly.
Use Variations Sparingly
Color variations from our main
brand colors are meant to accent
our brand, not detract.
Maintain High Contrast When
Possible
Our logo, imagry, or type should
not disappear in the background.
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Typeface
Family
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Our Brand Typeface Family
Everything about our brand is simple and
friendly. Our type reflects that.
ABCDEFGHIJKLM Poppins
NOPQRSTUVWXYZ Bold
abcdefghijklm Used for
nopqrstuvwxyz titles
0123456789
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ABCDEFGHIJKLM Poppins
NOPQRSTUVWXYZ Medium
abcdefghijklm Used for
nopqrstuvwxyz tag lines
0123456789
Our Brand Typeface Family
Everything about our brand is simple and
friendly. Our type reflects that.
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ABCDEFGHIJKLM Poppins
NOPQRSTUVWXYZ Extra Light
abcdefghijklm Used for
nopqrstuvwxyz tag lines
0123456789
Our Brand Typeface Family
Everything about our brand is simple and
friendly. Our type reflects that.
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ABCDEFGHIJKLM Poppins
NOPQRSTUVWXYZ Regular
abcdefghijklm Used for
nopqrstuvwxyz body copy
0123456789
Our Brand Typeface Family
Everything about our brand is simple and
friendly. Our type reflects that.
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Typeface Usage
Titles should be Bold. Taglines Extra Light or
Medium. Body text should always be Regular.
Join Today!
www.lightbridgefiber.com
Join
Today!
www.lightbridgefiber.com
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Photos,
Icons &
Graphics
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Choosing Photographs
Are your photos ready to use? Check here to
see if they are best for the brand.
PHOTOGRAPHY BASICS
Rexburg is a family town that
is attracting a more diverse
population. Be sure your
photography represents the
warmth, authenticity, and
friendliness that comes with this
kind of a community.
SIMPLE & ENGAGING
The images used should be
simple and engaging. You can
use any image that matches
the brand. Don’t be afraid to show a
diversity in ages, genders, and eth-
nicities in your photography. Vary
photography in scale, content, and
emotion.
CONSIDER OUR AUDIENCES
Lightbridge focuses on these two
audiences:
• People & families in the
community (our main focus)
• Businesses we work with (our
secondary focus)
Each of these audiences needs
to be considered when choosing
photography.
Images used for the branding
should always include these three
attributes:
• A group photo
• Facing towards the camera
• Smiling
This attributes ensure that
the branding message is
communicated to the viewer. What
makes lightbridge standout is that
the technology makes people
happy, brings people together, and
enhances lives.
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Choosing Photographs
Are your photos ready to use? Check here to
see if they are best for the brand.
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Choosing Photographs
These images then should always be masked
into a circle. This circle then needs to be
cropped off the page. The whole circle should
never be shown.
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Website & Social Media
Instagram
Website
Email
Email
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Print Media & Swag
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Print Media & Swag
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Print Media & Swag
Faster .
Stronger .
Better .
This home is powered by
www.lightbridgefiber.com
(208) 327-1212
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Additional
Concepts
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Daniel Torres
Economic Developer
(208)359-3020
daniel_torres@lightbidgefiber.com
lightbridgefiber.com
Enjoy together.
The fiber network we install today will be able to handle the increased demand
for more bandwidth in the future. As that demand grows, only the network
equipment would need to be upgraded over time, not the actual fiber cables.
Learn more at lightbridgefiber.com or call us at (208)372-1212
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