HomeMy WebLinkAboutRexburg, ID Feasibility Study Proposal and Fee Updated - 12.20.21
December 20, 2021
City of Rexburg
35 N. 1st E
Rexburg, ID 83440
RE: Request for Proposals – Rexburg Recreation Conultation
Dear Mr. Crowther and Selection Committee:
PROS Consulting, Inc. is very excited about the opportunity to work with City of Rexburg to evaluate and make recommendation
for a proposed Recreation Tax District with the intent to build a Recreation Center with Indoor Aquatic amenities. PROS
Consulting, established in 1995, is a reputable, full-service parks and recreation planning firm that focuses on services to
government and not-for-profit agencies, specifically in the parks, recreation and tourism industry.
The City has our commitment to provide honest and straight-forward recommendations, based on the facts and data to give a
realistic understanding of if a recreation center is feasible with the City’s current needs and available resources. The needs
assessment will include community input, identification of programming to meet current and future community needs, market
analysis, program needs, schematic designs/conceptual plans, constructure cost estimates, an operations analysis resulting in
a pro forma, and a proposed funding model such as a Recreation Tax District. The Consulting Team will deliver a study that
will:
1. Build a shared vision for programming, space and operational needs of the proposed Recreation Center, as well as its
capacity and amenities to carry out programming and services, while answering the question if a Recreation Center is
needed;
2. Engage the Rexburg community, leadership through innovative input means to provide direction for the Recreation
Center programs, activities and amenities, while also analyzing the market for additional programming through a gap
analysis;
3. Provide guidance to avoid duplicating services and amenities within the market, as well as identify the appropriate
scale/scope for ancillary development and the ideal services at the Recreation Center to fill a void in the market;
4. Explain the types and size of programs, costs, and user groups to enhance program offerings based on current
and future needs of the Rexburg community; and
5. Provide recommendations on potential revenue sources, funding model and economic benefits for the
development and operations of the Recreation Center, as well as a Recreation Tax District.
Included on the team is our longtime partner Barker Rinker Seacat Architecture (“BRS”), a leader in designing recreation
centers for over 46 years. BRS has assisted more than 300 organizations across the country in the strategic planning, master
planning, programming and design of community facilities. Also on the team is another longtime partner ETC Institute, a
nationally renowned survey and market research firm to assist in the statistically-valid community survey development.
The PROS Team will provide the best resources for completing their efforts in creating a needs assessment with sound
information that has no bias input and will demonstrate results without a preconceived outcome. Our team brings the
specialties and talent to understand the national environment, regional opportunities, and local conditions.
We look forward to the opportunity to meet with you in person to present our approach and qualifications to perform this
exciting project. If you have any questions or need additional information, please do not hesitate to call me at 317.679.5615
or email me at leon.younger@prosconsulting.com or our Principal and Project Manager Michael Svetz at 623.388.1787 and
michael.svetz@prosconsulting.com.
Sincerely,
PROS Consulting
Leon Younger
President
Transmittal Letter
Request for Proposal:
Recreation Center Consultation
i
Table of Contents
Transmittal Letter
Section A – Executive Summary .................................................. 1
Who is PROS Consulting? .............................................................................................................. 1
PROS Quick Facts .......................................................................................................................... 1
Sub Consultants ........................................................................................................................... 2
Section B – Organizational Chart ................................................. 3
Project Management .................................................................................................................... 3
Team Organization ...................................................................................................................... 3
Section C – Proposer Qualifications ............................................. 4
PROS Consulting & ETC Institute Experience and References ....................................................... 6
Barker Rinker Seacat Project Experience and References ............................................................ 9
Section D – Work Plan ............................................................... 10
Project Understanding ............................................................................................................... 10
Scope of Services ....................................................................................................................... 10
Project Timeline ......................................................................................................................... 13
Pricing ........................................................................................................................................ 14
Request for Proposal:
Recreation Center Consultation
1
Section A – Executive Summary
Who is PROS Consulting?
PROS Consulting is a small firm with a big presence in the field of management consulting
for public entities and non-profit organizations. With a small team of highly professional
and experienced consultants, PROS is a flexible firm that is agile to the evolving dynamics
of the social, economic, and political environments our clients operate in. PROS is among
only a small handful of firms that have tremendous experience in the field as practitioners
and have become nationally recognized for helping to shape and further transform the
industry of parks and recreation. The full name and location of the office that will be
working on this project are:
Company Name: PROS Consulting, Inc.
Years in Business: 26 Number of Employees: 12
Main Office: 35 Whittington Dr.; Suite 300; Brownsburg, IN 46112
Office Phone: 877.242.7760; Office Fax: 877.242.7761
President: Leon Younger; 317.679.5615; leon.younger@prosconsulting.com
PROS Quick Facts
• Since the firm was established in 1995 to uniquely serve the park, recreation and tourism services industry, PROS has completed more
than 1,000 projects in over 47 states and numerous projects internationally in seven countries.
• The PROS Team has worked in highly diverse environments from the inner cities of Los Angeles, Houston, Atlanta, and Dallas, to
remote areas in Appalachia, Montana, and the American West. Our experience includes working with the best-of-the-best, the worst-of-
the-worst, and a lot in between.
• Our planning team has great depth of operational experience with over 100 combined years as former parks and recreation
managers. This perspective of being trained “in the industry” and not just “on the industry” allows us to relate to communities and their
residents, recreationalists of all types, and to understand the unique relevance of needs that can be most appropriately served by our
clients. In other words, great recreational and park planning is not just collecting surveys and reporting results – it is about achieving
a sustainable balance of services, meeting community needs, and resource protection with community fulfillment.
• Our approach to planning projects are that we become the extension of the client’s team and carry the same accountability as they
do in serving their communities.
• This project is not about the PROS Team or what we think is best for your organization and stakeholders, nor do we believe that what
works on some parts of the country will work here. This project is about producing reliable, sustainable, relevant, and innovative
outcomes for the City of Rexburg, and the people that live, work and play in the region.
City of Rexburg
2
Sub Consultants
Barker Rinker Seacat Architecture
Designing great places for communities has been the driving passion of Barker Rinker Seacat Architecture
(BRS) since its early beginnings more than 46 years ago. With eight principals, eight senior associates, a total
firm of 35, and offices in Denver and Dallas, our mission and commitment are the same today as they were
then. By putting the client’s needs first and remaining true to architectural excellence, we have been at the
forefront of innovative design. We have assisted more than 300 organizations across the country in the
strategic planning, master planning, programming and design of community facilities.
Recreation centers, active adult centers, and athletic complexes are the focus of our practice. The thread that
runs through them all is our commitment to an interactive process that includes our clients in the design and
development of their project. Decision makers must often navigate through a minefield of stakeholder groups
and agency review, trying to balance the needs of all. We help facilitate “best-value” decisions unique to
each organization. How do we do it? We wear many hats. We’re artists and analysts, mapmakers and
MacGyvers, sages and band leaders, shepherds and scouts. We encourage potential clients to contact past
and current clients to learn the value of a BRS-led project. We design buildings and places that bring people
together. We get our inspiration from the communities and clients with whom we work. We’d love to work
with you.
ETC Institute
ETC Institute is a 102-person market research firm that specializes in the design and
administration of market research for governmental organizations. Our major areas of
emphasis include citizen satisfaction surveys, parks and recreation surveys, community
planning surveys, business surveys, transportation surveys, employee surveys, voter opinion surveys, focus groups, and
stakeholder interviews. Since 1982, ETC Institute has completed research projects for organizations in 49 states. ETC Institute has
designed and administered more than 3,500 statistically valid surveys and our team of professional researchers has moderated
more than 1,000 focus groups and 2,000 stakeholder meetings. During the past
five years alone, ETC Institute has administered surveys in more than 700 cities
and counties across the United States. ETC Institute has conducted research for
more major U.S. cities and counties than any other firm.
Core services of the firm involve conducting statistically valid surveys and
related market research. ETC Institute has conducted more than 600 surveys
for parks and recreation systems in 46 states across the Country for a wide
variety of projects including parks and recreation master plans, strategic plans
and feasibility studies. PROS Consulting and ETC Institute have teamed on more
than 400 similar parks and recreation projects.
Request for Proposal:
Recreation Center Consultation
3
PROS Consulting & ETC Institute
Community Input, Statistically-Valid Survey, Market
Analysis, Program Identification, Operational Plan,
Partnership Strategies, Financial Analysis, Funding
Model & Revenue Strategies, Implementation
Michael Svetz, Principal
Project Manager
Leon Younger, PROS President
Project Director
Barker Rinker Seacat Architecture
Recreation Center Program, Capital Improvement
Plan, Concept Development
Kevin Armstrong, AIA, LEED AP
BRS Principal-in-Charge
Bill Clifford, RA, LEED AP BD+C
BRS Project Manager
Section B – Organizational Chart
Project Management
The Consulting Team on this project will be led by PROS Consulting Principal, Michael Svetz with oversight of PROS President, Leon Younger, as
well as all members of the PROS Team. Central to our project approach is providing a high level of responsiveness to the City of Rexburg and
maintaining accessibility throughout the project lifespan. Michael Svetz will serve as the principal consultant on all aspects of the project. Our
team is flexible and will work hard to effectively serve as an extension of the project staff.
Team Organization
The following organizational structure demonstrates how the team will be coordinated by PROS Consulting.
City of Rexburg
4
Section C – Proposer Qualifications
Michael Svetz
PROS Consulting Principal
Education
B.S., Miami University, 1990; M.S., Miami University, 1991
Employment History
Consultant, PROS Consulting; 2012 to present
Director of Parks and Recreation, City of Goodyear, Arizona; 2009 to 2012
Director of Parks and Recreation, City of Charlottesville, Virginia; 2004 to 2009
Director of Parks and Recreation, City of Strongsville, Ohio 2000 to 2004
Professional Experience
Michael Svetz has nearly 30 years in the field of parks and recreation for local governments, the last 15 of which were at the executive
management level. He has held Director-level positions in Strongsville, Ohio (Cleveland vicinity); Charlottesville, Virginia; and most recently for
the City of Goodyear, Arizona. He has vast experience in developing and applying cutting edge business processes to create self-sustaining
operations of multimillion-dollar community centers, golf courses, and a Major League Baseball Player Development and Spring Training
complex. Since joining PROS Consulting, he has participated in numerous projects in master planning, business planning, maintenance, and
strategic implementation. His project management and organizational skills and have assisted in the creation of innovative and fiscally
sustainable projects across the United States.
Similar Project Experience
• Provo, UT Parks and Recreation Master Plan
• Great Falls, MT Recreation Center Feasibility Study/ Business Plan
• Boulder, CO Aquatics Feasibility Study
• Estes Valley Recreation & Park District, CO Community Recreation Center Feasibility Study
• Denton, TX Aquatic Assessment
• Flower Mound, TX Recreation Center Business Plan
Leon Younger
PROS Consulting President
Education
M.P.A., University of Kansas, Aug. 1988; B.S., Kansas State University, May 1975
Employment History
President, PROS Consulting, Sep. 1995 to present
Director Indianapolis Parks and Recreation, Apr. 1992 to Sept. 1995
Executive Director, Lake MetroParks (OH), Jun. 1988 to Mar. 1992
Director, Jackson County (MO) Parks and Recreation, Aug. 1983 to Jun. 1988
Professional Experience
Leon is the founder and President of PROS Consulting. He has more than 40 years in parks, recreation, and leisure services. Leon is a recognized
leader in applying innovative approaches to managing parks and recreation organizations. He has held positions as Director of Parks and
Recreation in Indianapolis, IN; Executive Director of Lake Metroparks in Lake County, OH (Cleveland area); and Director of Parks and Recreation
in Jackson County, MO (Kansas City). Leon is routinely invited to present his management and development philosophies at conferences,
workshops, and training across the United States, as well as internationally. Currently, Leon is serving on the Board of Directors for the City
Parks Alliance, the only independent, nationwide membership organization solely dedicated to urban parks.
Similar Project Experience
• Aspen, CO Recreation Division Business Plan
• Estes Valley Recreation District, CO Community Recreation Center Feasibility Study and Business Plan
• Carmel, IN Monon Community Center Feasibility Study and Business Plan
• City of Grapevine, TX Community Center Expansion Feasibility Study and Business Plan
• City of Olathe, KS Recreation Center Feasibility Study and Business Plan
• Hoboken, NJ Community Center Feasibility Study
Request for Proposal:
Recreation Center Consultation
5
Kevin Armstrong, AIA, LEED AP
BRS Principal-in-Charge
Education
University of Washington, Master of Architecture
University of Colorado at Boulder, Bachelor of Environmental Design
Registrations
NCARB, Colorado
Green Building Certification Institute, LEED Accredited Professional
Years of Experience
BRS: 4 Total: 18
Professional Experience
In both his professional and personal life Kevin is known for bringing people together. His passion and focus are developing environments
where everyone can excel so they can strive to meet goals beyond what they think are possible. Kevin enjoys fostering a culture where all
believe in finding win-win scenarios, where each individual can revel in feeling success. Every situation offers an opportunity to strive for
excellence through a combination of creativity, innovation, and strategic thinking. The fun part is finding the right balance leveraging the
expertise gained over time along with keeping an open mind to see the opportunities for new and exciting solutions. Whether it is looking at
the smallest detail or the big picture, Kevin brings a can-do spirit and attitude that works toward getting the most out of every pursuit.
Recent Project Experience
• Stephen G. Terrell Recreation Center Allen, Texas
• Exchange Parkway Recreation Center Feasibility Study Allen, Texas
• BASE Big Sky Community Center Study & Full-Service Big Sky, Montana
• South Billings Aquatics & Recreation Center Study Billings, Montana
• The MARQ Champions Club Southlake, Texas
• Southlake Tennis Center Southlake, Texas
• Georgetown Aquatics Center Study Georgetown, Texas
• The Colony Recreation Facility Assessment The Colony, Texas
Bill Clifford, RA, LEED AP BD+C
BRS Project Manger
Education
University of Notre Dame, Bachelor of Architecture
Registrations
NCARB, Colorado
Years of Experience
BRS: 6 Total: 36
Professional Experience
Blending creativity with science and engineering, architecture has been a true passion of Bill’s since he was a wee lad. His passion is fueled by
the fulfillment he finds in seeing his ideas come to life–his imagination becoming a permanent part of a community or environment. Aside from
being a rock star of an architect, Bill can be found in the great outdoors biking, golfing and skiing. Speaking of skiing, Bill taught the sport for
15 years at the National Sports Center for the Disabled where he has worked with a variety of disability groups including those with learning
disabilities, blind and wheel chair bound individuals.
Recent Project Experience
• Idaho Outdoor Fieldhouse Boise, Idaho
• THRIVE Lewisville Multigenerational Recreation Center Lewisville, Texas
• New Braunfels Sports Complex Masterplan New Braunfels, Texas
• Valley Vista Nature Park Feasibility Study Lewisville, Texas
• Idaho Outdoor Fieldhouse Boise, Idaho
• Watauga Senior Center Expansion Watauga, Texas
• Apex Fitzmorris Recreation Center Arvada, Colorado
• Apex Secrest Recreation Center Arvada, Colorado
City of Rexburg
6
PROS Consulting & ETC Institute Experience and References
City of Carlsbad, CA Multigenerational Community Recreation Center Feasibility Study (2017)
CARLSBAD, CALIFORNIA
In 2017, PROS Consulting completed a feasibility study and business plan for a multi-
generational center for the City of Carlsbad Parks and Recreation Department.
This recommendation emerged as one of the Big Moves from the 2015 Parks and Recreation
Master that was developed. The feasibility study included community, leadership and
stakeholder input, market analysis, concept development and design, business plans,
operational budgets, partnership options, possible programs and services, and the financial
requirements for the multigenerational community recreation center.
The purpose and intent of the multigenerational community recreation center is to develop a
variety of multigenerational spaces satisfying a diverse programming needs, such as fitness
and wellness, culinary arts, before and after school programs, dance, senior programs, cultural
arts and special events. The proposed location for the multigenerational community recreation
center is Poinsettia Community Park.
Client Reference: Mr. Chris Hazeltine, City Manager Poway, CA (former Parks and Recreation Director – Carlsbad); 858.204.3231;
chazeltine@poway.org
Town of Sudbury, MA Fairbank Community Center Feasibility Study (2018)
SUDBURY, MASSACHUSETTS
The Town of Sudbury has served as a catalyst in the community to deliver quality senior and
community recreation services to the citizens of the Town of Sudbury for the last 50+ years. The
services provided have ranged from providing senior program services to aquatic learn to swim
programs as well as providing youth sports, day camps, after school programs and teen programs at
the Fairbank Community Center. The programs that have been provided, have be so on a limited basis
because of the limited size and quality of the Fairbank Community Center and the facility doesn’t
allow for a full complement of quality services or experiences for users.
In 2013 a Community Center Task Force was created to address this need. In 2017, the Task Force
hired PROS Consulting along with Williams Architects and Aquatics to develop a Fairbank Community
Center Feasibility Study. The process included the follow tasks:
The feasibility study indicated there was strong support for an updated Fairbank Community Center and Senior Center by the community from
the two on-line surveys completed as part of this process. The community recognized the importance of people living and working in the Town
and to bring new residents and businesses to the Town, and the economic impact a new Fairbank Community Center and Senior Center can have
on the residents. This type of renovated and updated community center provides a connection point for citizens of all ages and abilities to
participate in a healthy and active lifecycle.
Client Reference: Ms. Patricia Brown, Steering Committee Chair; 40 Fairbank Rd.; Sudbury, MA 01776; (978) 639 - 3381;
BrownP@sudbury.ma.us
Review of
Related
Planning
Documents
Market Analysis Community
Engagement
Assessment of
Existing Facility
Building
Concept
Designs
Building
Program Plan
Operational and
Financial Plan
Request for Proposal:
Recreation Center Consultation
7
City of Westerville, OH Multi-Generational Senior Center Expansion Feasibility Study (2014) and
2017 Updated Business Plan
WESTERVILLE, OHIO
In 2014, as part of the Parks, Recreation and Open Space Master Plan, the PROS Consulting Team,
which included Williams Architects and ETC Institute, worked with the City of Westerville to develop
Feasibility Study for a proposed recreation center expansion of the existing Westerville Community
Center. The Community Center expansion included the inclusion of the Senior Center, which they
would relocate from a different location, as well as the expansion of the fitness center, gymnasium,
aquatics, and indoor track. The PROS Team completed the following components as part of the
feasibility study/business plan:
• Community Input (focus groups, public forums, stakeholder interviews, surveys)
• Market Analysis (Demographic and Recreational Trends Assessment)
• Vision and Core Program of the Expansion
• Operational Standards & Staffing Plan
• Conceptual Plans
• Financial Feasibility / Pro Forma Development
• Final Report Briefings and Development
The PROS Team presented the findings and outcomes in a strategic process, built upon examining the most innovative, effective and sustainable
opportunity for the Parks and Recreation System for the next generation. With the expansion of the Community Center and moving the Senior
Center to one large Multi-Generational Community Center, the City desired the facilities to achieve a higher cost recovery goal, moving from
60% to 84%.
Client Reference: Mr. Randy Auler, Director of Westerville, OH Parks & Recreation Dept.; 350 N. Cleveland Ave.; Westerville, OH 43082;
614.901.6504; randy.auler@westerville.org
Estes Valley, CO Recreation and Park District Community Center Feasibility Study & Business Plan
(2014)
ESTES PARK, COLORADO
Estes Valley Recreation and Park District desired a feasibility study for an Estes
Valley Community Recreation Center in partnership with the Town of Estes Park,
Estes Park School District R-3, Estes Park Medical Center, and Estes Valley Public
Library District. PROS Consulting, along with ETC Institute and Williams
Architects, completed the feasibility study of converting an old elementary school
into a multi-generational center in July of 2014. EVRPD has pursued the concept
of building a community center in three unsuccessful bond issue elections in
1994, 2001, and 2008; however, formal feasibility studies were not completed
prior to any of the three previous bond issue attempts.
The purpose of the feasibility study was to assist in providing information to the community and the proposed partners involved on the
undertaking of a new EVCRC. As such, the intended outcome was for the partners to be well-versed on all aspects of the project in order to
make informed decisions about their desired needs; the sustainability of the proposed design when considering the proposed site location and
existing structures; and, the requirements necessary to accomplish the project with available resources.
Client Reference: Mr. Skyler Rorabaugh (Former Director), Current Director of Campus Recreation Center at University of Colorado;
srorabau@uccs.edu; 719.255.7527
City of Rexburg
8
Merriam, KS Parks and Recreation Facilities Master Plan (2017)
MERRIAM, KANSAS
The City of Merriam, Kansas, with a current population of 11,290, is located eight miles south of
downtown Kansas City. The existing recreation infrastructure, including the Irene B. French
Community Center and Merriam Aquatic Center, are both aging facilities within the community
which have been identified as needing repairs and improvements in the near future which require
a significant investment of City resources. As such, the City of Merriam identified the need to
develop a comprehensive Facilities Master Plan. The plan served as a roadmap if future
development of new recreation facilities is pursued, balancing the recreational needs of the City
within a financially feasible and sustainable manner.
In spring of 2016, the City of Merriam selected a Consultant Team consisting of PROS Consulting,
Confluence, SFS Architecture, and ETC Institute to evaluate the potential of new recreation
facilities in the City of Merriam as part of a Facilities Master Plan.
An outcome of the planning process was the passing of a voter ballot – 67.5% of
the voters – to build a new 66,000 square-foot community center with indoor and
outdoor swimming pools and a full-sized gym.
Client Reference: Ms. Anna Slocum, Meriam Parks and Recreation Director; 5701 Merriam Dr.; Merriam, KS 66203; 913.322.5556;
annas@merriam.org
Hoboken, NJ Community Center Feasibility Study (2020)
HOBOKEN, NEW JERSEY
The Hoboken Community Center (HCC) Board desired to evaluate the opportunity to
redevelop the previous YMCA space that has been closed for over ten years into a
new updated community center for the entire community to enjoy. The HCC Board
has been working for several years to determine what alternatives could the
existing facility become and what is the best use of the building since they have
stewardship and management authority over the site.
The HCC Board hired PROS Consulting, Inc. to develop the feasibility study in April
of 2019. The goal was to determine if the community center could be restored
through a combination of users, partners and funding sources. PROS Consulting,
Inc. and Williams Architects worked side by side with the HCC Board on a monthly
basis in meetings with key stakeholders, potential community partners and
recreation providers that could help the HCC Board achieve their goals to get the
facility open and operate the facility in a full cost recovery mode for years to come.
The building consisted of the following programming elements: athletics, aquatics,
wellness, fitness, common space, library, and administration.
Client Reference: Mr. Niall Murray, Project Manager; nmurray.70@gmail.com; 917.969.3836
Request for Proposal:
Recreation Center Consultation
9
Barker Rinker Seacat Project Experience and References
City of Rexburg
10
Section D – Work Plan
Project Understanding
We understand that the City of Rexburg is seeking clarity and recommendation and feasibility of creating a Recreation Tax District with the
intent to build a Recreation Center with Indoor Aquatic Amenities, as the citizens of Rexburg have indicated that there is a need for indoor
recreational activities specifically during the colder months of the year.
Currently, the City of Rexburg provides an outdoor pool and has identified the area adjacent as the preferred location for a proposed recreation
center with the intent of combining the two facilities. As part of the consultation, the PROS + BRS team will work collaboratively with the City
of Rexburg to answer the following questions:
• What Recreation Center amenities are prioritized by the community?
• What would the increase in taxes be to property owners to operate the tax district and build the Recreation Center?
• What would the recommended tax district boundary be?
• How favorable would the community be in regards to voting for the tax district and recreation center?
Our team will begin by establishing the project aims and goals along with evaluating the current recreation programming, finances, trends, and
growth projections. Through this analysis, we will also conduct a market analysis and survey of public needs for the Recreation Center. We’ll
perform market research, community surveys, growth trends, and projections. The team will seek input from staff and the community inquiring
about their needs in a recreation center, programs offered, and amenities.
We will reach out to the community to seek input for site selection, desired activities, and services. Upon analyzing this research and data, we
will create scenarios for the potential recreation center, thinking big picture. We work with the stakeholders and community to narrow down
needs versus wants. As we develop the building program and site program, we will work through finding the best site and establishing your
total project budget with detailed cost budget models for each space— custom tailoring your project to the community’s needs. Throughout the
process, we will also provide advisement on the operational and proforma implications of our decisions. Finally, we begin concept design where
we explore design themes, building and site layouts. We will meet and communicate continually with you throughout this process. Our final
product will be a report documenting the project aims and goals, our public engagement process, site selection, concept design, detailed program,
project budget, operational proforma and implementation schedule continually ensuring there is balance between program, budget, schedule,
and operations.
We believe communities can live better! PROS + BRS believe in a people-inspired design process. From this perspective, we strive to create
thoughtful, functional places that enrich the lives of their users. We aim to make a positive and lasting impact and improve the quality of life
for the communities we serve. We do not have a one-size-fits-all approach to design; rather, the design emerges from carefully addressing the
project-specific requirements and the desires of the greatest number of constituents possible.
For us, inspiration begins at the earliest stages of a project. We are intrigued by the opportunities intrinsic to a new recreation center in Rexburg:
the people, the scale of the City and its history reflected in the surrounding environment. To help develop a vision for this project, we will want
to work directly with the community. The needs and dreams of the people who will bring life to the project will inspire us most as we look for
design threads that authentically tie the people, the place, and the pace of life to the built reality.
Scope of Services
The process of developing the feasibility study follows a logical planning path as described in the Scope of Work and illustrated below:
Data
Collection
and Needs
Analysis
Market
Analysis Key
Leadership
Interviews &
Surveys
Program
Identification Site Analysis &
Facility Building Program
Capital &
Operating Cost Financing &
Operating
Pro Forma
Public
Presentation
& Final Report
Request for Proposal:
Recreation Center Consultation
11
Task1 – Project Overview
A. Kick-off Meeting and Project Management – The first task will establish the framework and outcome expectations associated with
the needs assessment for the Recreation center. Included in this task will be a kick-off meeting; the kick-off meeting should be attended
by the key City leadership and staff members to confirm project goals, objectives, and expectations that will help guide actions and
decisions of the PROS Team.
B. Review Existing Information and Reports – The PROS Team will review and discuss with key project team management the current
market, other services providers, customer base and key findings and themes in relevant reports (e.g. Exiting studies, such as Envision
Madison, 2017 Parks & Trails Study, and the Previous Feasibility Study will be reviewed, site specific planning documents, finances,
population growth trends, program registration numbers, etc.) that have been done over the past couple of years.
Task 2 – Market Analysis
A. Demographic Analysis – The PROS Team will complete a demographic trends analysis of the City of Rexford and Madison County which
is based on Census 2010 baseline data, 2020 reported data, and 2021 projected populations for next five and ten years. Demographic
characteristics analyzed and reported on will include population, age and gender distribution, households, and income characteristics. This
analysis will provide an understanding of the demographic environment for the following reasons: to thoroughly understand the market
areas which are potentially served by the Recreation Center, to anticipate changes to the service area, and assist in making proactive
decisions to accommodate those shifts.
B. SWOT Analysis – As a part of the project overview process, the PROS team will also work with the City and Recreation Department staff
to identify project constraints and parameters including, but not limited to, identifying the project purpose and goals, vision for success,
market economy and competition that may have an impact on the project’s success.
C. Alternative Provider Market Analysis – The PROS Team will analyze all major direct and indirect service providers. Direct and
indirect service providers will be based on typical services/programs administered in like facilities. This data will be utilized to compare
against the activities and programs identified in the Market Definition. An inventory of comparable facilities will be performed on a local
basis to attempt to quantify market share. An analysis of competition will include: location, service offering, pricing, and attractions.
D. Trend Analysis and Market Segment Determination – The PROS Team will confirm the size of the market by age segment and
race/ethnicity for the study area. Detailed demographic analysis will be compared to potential recreational activities to estimate potential
participation per national and local trends, as documented in the Sports & Fitness Industry Association’s (SFIA) 2021 Study of Sports, Fitness
and Leisure Participation market research data, as well as ESRI Local Market Potential. This helps determine the size of the activity market
by age segment and frequency rates to apply to the facility. These figures will serve as the basis for identifying future needs and
determining the market segments to be targeted as a part of the needs assessment.
Task 3 –Recreation Center Needs Assessment
A. Stakeholder Interviews and Focus Groups – The PROS Team will perform up to ten (10) stakeholder interviews and focus groups
over the period of two (2) days to evaluate the vision for the Recreation Center. Also, one (1) study session will be completed with Rexburg
elected officials. The community values, strengths and challenges potentially facing the recreation center, trends, and existing level of
services provided will also be evaluated during this time. These interviews may include: elected officials, educational groups, advocacy
groups, local businesses, public / private program providers, sports groups, youth, seniors, and other potential partners.
B. Electronic Survey – The Consulting Team will create an online survey administered through www.surveymonkey.com. This survey will
be promoted through the City’s website and promotional mediums to maximize outreach and response rates. These surveys will provide
quantitative data and guidance in addition to the stakeholder and focus groups in regards to the recommendations for amenities, specific
programs, facility components, usage, and pricing strategies.
C. Statistically Valid Needs Analysis Survey – ETC Institute, working with the PROS Team and the project team, will perform a random,
scientifically valid community-wide household survey to quantify knowledge, need, unmet need, priorities and support for the studied
Recreation Center. Questions on the survey can be developed in partnership with the PROS Team and the project team. The sample will
be designed to ensure the completion of at least 300 surveys. The overall results will have a precision of at least +/-5.6% at the 95%
City of Rexburg
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level of confidence. The goal of 300 completed surveys will account for 200 surveys coming from Rexburg residents and 100 surveys
coming from residents of Madison County. The PROS Team would complete a statistically valid survey in order to determine the willingness
of the community to pay for the development of the facility as well as supporting the operational cost of the facility via membership, daily
rates, reservations, program fees, etc.
Task 4 – Develop Multiple Programming/Build Scenarios
A. Visioning and Core Program – Based on the analysis and findings from Task 1-3, we will identify the recommended core programs
for the recreation center. We will provide up to 3-build scenario/concept plans with varying degrees of amenities. This will include key
activities and programs for participants, program space requirements, operating structure and guidelines including priorities for use,
operating philosophy and the potential size of the core program and market positioning. This analysis will provide insight into “best
practices” for the recreation center while taking into account the community demographics, trends in the industry, opportunities and facility
needs.
B. Building and Site Program Summary – Based on the market analysis and public input, up to three (3) scenarios of a building program
noting spaces being provided, size of each, and associated construction cost(s) will be completed. We will provide a total project budget
cost for up to three (3) scenarios with soft costs, escalation, time of construction and contingencies accounted for.
Task 5 – Capital Costs/Operations Analysis
A. Conceptual Plan Preferred Option – The aforementioned Bullet-Point Program Summary will provide a summary of areas that each
program space requires. Based on the Summary, we shall synthesize the information into one (1) concept plan depicting the organization
and adjacency of spaces within the proposed facility. We shall prepare an initial cost estimate for the preferred option broken down by
facility features and amenities.
B. Establish Operating Standards – The Consulting Team will establish operational standards for the recreation center based on full
operations. This will include hours of operation, maintenance standards, staffing levels needed, technology requirements and customer
service requirements based on established and agreed upon outcomes.
C. Partnership Identification and Funding Strategy – The Consulting Team will evaluate existing partnerships and potential new
contributing partnerships for the Recreation Center to gain an understanding of the impact of program specific partnering; ultimately
determining if the shared risk associated with partnering eases the fiscal burden of service delivery while continuing to provide a benefit
to the community. This will include identification of potential partners by specific activity, funding parameters, and agreement guidelines
to support formal agreements. The Consulting Team has extensive experience in multiple partner – public, private, and non-profit –
operational scenarios. Management alternatives will be developed to guide decision-making by the project team. Also, we will work with
the City’s Financial Advisor to determine and propose funding models that include a Recreation Tax District, its boundary, and impact to
property owners.
D. Financial Pro Forma – Based on the program and operations for the facility, the PROS Team will develop a detailed financial and funding
plan illustrating the pricing strategy for each of the programs and services. Financial modeling will be completed in Microsoft Excel and a
fully functional version of the electronic model will be provided to staff for future use as a budgeting and planning tool. This will include:
• Expenditure detail: Detailed staffing by space/program area; contractual costs, including but not limited to, utilities, maintenance
and repair, insurance, office/license/dues, advertising and promotion; Commodity costs for program area and general facility
requirements; Contract instructor costs.
• Revenue and attendance / participation estimates: General admission by month of year, by participant category and price point
(youth, adult, weekday, weekend, etc.); Program/class participation by session/meetings, by participant category; Rental by
space/program area by price point; other partnership / sponsorship and earned income opportunities.
Task 6 – Community Engagement
A. Follow-Up Statistically-Valid Survey – We will use the names, email addresses, and cell phone numbers collected during the initial
survey in Task 3, ETC Institute will prepare a sample that will be used for an online administration of the secondary survey. Working with
City staff to develop the survey questions. The survey is expected to be approximately 5-7 minutes in length, which is about 2-3 printed
Request for Proposal:
Recreation Center Consultation
13
pages.. Because this secondary survey is a survey with build scenarios/tax impact information ETC Institute will require input from the
City regarding these scenarios and will help the City craft questions for each. If needed, ETC Institute will expand the sample to include
other participants within the County to ensure that a statistically valid number of surveys is collected. Due to respondent fatigue and other
issues impacting the ability to administer multiple surveys to the same respondent pools, ETC Institute will do everything possible to
ensure the highest number of surveys is completed. Using the opt-in option ensures a strong initial response, with follow-ups targeted to
geographic/demographic areas that are underrepresented within the sample.
B. Follow-Up Stakeholder Interviews – Based on the analysis completed, we will have one (1) day of follow-up meetings with the
stakeholders from Task 3 to discuss the findings and recommendations on the various build scenarios and /tax impact information.
Task 7 – Draft Report, Presentations and Final Report
Based on the analysis and findings, the PROS Team will assemble a report document that clearly states the programmatic and operational
elements required to achieve the outcome expectations for the Recreation Center including recommendations for optimal programming and
facility build-out to achieve sustainable operations. All deliverables, including raw survey data, will be provided in electronic format.
A. Draft Report Production –The plan will be one that generates energy and advocacy while providing confidence in the business practices
required for success, which will include a recommended ballot example. A draft plan will be developed and distributed to the Township
project team for feedback and input.
B. Presentation of Findings and Recommendations – The Consulting Team will present the draft findings and recommendations to
the staff, as well as to the project team over a one (1) day period for comment and review.
C. Final Report Production – Following consensus on the draft analysis and recommendations, the Consulting Team will prepare the final
report documenting all findings, analysis and recommendations to support implementation. The final report will be delivered with an
electronic copy of the final report will be provided in Adobe PDF, as well as one (1) hard copy.
Project Timeline
The project approach and scope of work detailed in this proposal can be completed by the PROS Team collaboratively with the City staff. Specific
dates will be set during the kick-off meeting process and the PROS Team will consider any special requirements by the City in regards to
scheduling to meet your expectations.
Week:1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Rexburg Recreation Center Consultation
Task 1 - Project Overview
A. Kick-off Meeting & Project Management
B. Review of Existing Information and Reports
Task 2 - Market Analysis
A. Demographic Analysis
B. SWOT Analysis
C. Alternative Provider Market Analysis
D. Trends Analysis and Market Segment Determination
Task 3 - Recreation Center Needs Assessment
A. Stakeholder Interviews and Focus Groups
B. Electronic Survey
C. Statistically-Valid Needs Analysis Survey
Task 4 - Develop Multiple Programming/Build Scenarios
A. Visioning and Core Program
B. Building and Site Program Summary
Task 5 - Capital Costs/Operations Analysis
A. Conceptual Plan Preferred Option
B. Establish Operating Standards
C. Partnership identification and Funding Strategy
D. Financial Pro Forma
Task 6 - Community Engagement
A. Follow-Up Statistically-Valid Survey
B. Follow-Up Stakeholder Interviews
Task 7 - Draft Report, Presentations and Final Report
A. Draft Report
B. Presentation of Findings and Recommendations
C. Final Report
Key Meeting Dates
Length of Task
Task Technical Work
Month 7Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
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Pricing
The following fee breakdown is based on the project approach described in the Scope of Work for the Recreation Center Consultation for
Feasibility and a Recreation Tax District. We would appreciate the opportunity to meet and discuss the project approach and fees to ensure they
are consistent with the expectations of the City of Rexburg, as we are flexible in meeting these expectations. This fee is a not-to-exceed amount
and includes all costs, both direct and indirect, including any reimbursable expenses.
Task 1 - Project Overview
A. Kick-off Meeting & Project Management 3,960$
B. Review of Existing Information and Reports 1,320$
Subtotal Dollars 5,280$
Task 2 - Market Analysis
A. Demographic Analysis 2,400$
B. SWOT Analysis 1,320$
C. Alternative Provider Market Analysis 2,400$
D. Trends Analysis and Market Segment Determination 1,600$
Subtotal Dollars 7,720$
Task 3 - Recreation Center Needs Assessment
A. Stakeholder Interviews and Focus Groups 5,920$
B. Electronic Survey 1,600$
C. Statistically-Valid Needs Analysis Survey 13,330$
Subtotal Dollars 20,850$
Task 4 - Develop Multiple Programming/Build Scenarios
A. Visioning and Core Program 1,980$
B. Building and Site Program Summary 5,120$
Subtotal Dollars 7,100$
Task 5 - Capital Costs/Operations Analysis
A. Conceptual Plan Preferred Option 13,720$
B. Establish Operating Standards 1,980$
C. Partnership identification and Funding Strategy 2,640$
D. Financial Pro Forma 6,600$
Subtotal Dollars 24,940$
Task 6 - Community Engagement
A. Follow-Up Statistically-Valid Survey 6,330$
B. Follow-Up Stakeholder Interviews 3,120$
Subtotal Dollars 9,450$
Task 7 - Draft Report, Presentations and Final Report
A. Draft Report 4,380$
B. Presentation of Findings and Recommendations 4,380$
C. Final Report 3,780$
Subtotal Dollars 12,540$
TOTAL DOLLARS 87,880$
Request for Proposal:
Recreation Center Consultation
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