HomeMy WebLinkAbout2020 Season Report2020 SEASON REPORT –COVID 19 PANDEMIC
JUNE 27, 2020 –AUGUST 29, 2020
MARKETING OVERVIEW
Social Media Marketing
Facebook (11,697 Likes as of 1/7/21, up 1,965 since last year)
Instagram (1,717 Followers as of 1/7/21, up 529 since last year)
Print Marketing
Bear Brochures –Did not do in 2020 due to COVID. Will do in 2021
Distributed along Yellowstone Corridor
Idaho Dunes RV –Did not do in 2020 due to COVID. Will do in 2021
Banner Placement/Brochure Distribution
Video Marketing
Paramount 5 & Teton Vu advertising-Did not do in 2020 due to COVID. Will do in 2021
MARKETING
OVERVIEW
Three Top Performing Posts
•Season Opening Giveaway
•Reached nearly 200,000
•Shared nearly 3000 times
•21,000 engaged with the post
•First New Marketing Video from BYU-I
•Reached 21,000 people
•Cost per ThruPlay was only .02
•Second New Marketing Video from BYU-I
•18,000 reactions
•940 engagement
2020 ANNUAL ADMISSIONS-LARGE IMPACT
DUE TO COVID19 PANDEMIC
PASSES & COUPONS
Above our regular
admission price by $1.77
Above our regular
admission price by $2.74
Above our regular
admission price by $7.75
Usual Pass Pricing: $6.75
$-
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
10
Punch
2017
Season
Pass
2017
25
Punch
2017
10
Punch
2018
Season
Pass
2018
25
Punch
2018
10
Punch
2019
Season
Pass
2019
25
Punch
2019
10
Punch
2020
Season
Pass
2020
25
Punch
2020
Passes Analysis
RESERVATIONS
EXCLUSIVE RESERVATIONS
Many that reserved and paid in 2020
are going to actually use their
reservation in 2021 they hope
WATER & CHEMICAL USAGE
*Total water usage is in Thousands of Gallons.
•Used 1.58 million more Gallons of water
•Spent a total of $2,743 more on Chemicals
CHP ANALYSIS
CONCESSIONS
CONCESSIONS
REVENUES
PERSONNEL EXPENSE
2018 SEASON REVENUES
OPERATING EXPENSE
CAPITAL EXPENSE AND CARRYOVER BALANCE
2021 RECOMMENDATIONS
SEASON DATES -JUNE 07, 2021 –AUGUST 21, 2021-CLOSE DATE MAY BE ADJUSTED ONCE NO SCHOOL SCHEDULE
MARKETING PLAN
Instagram (collaborate with Olive Ave, Perf Sherf, nails place on Main Street) Cost: $200 + (Cross Promote)
Continue with Facebook (contests, weekly posts, boosted ads) Cost: $200
Print (flyers, dunes, Broulim’s, and 4th of July , end of main street, over main) Cost: $500
Email Marketing (mail chimp) Cost: $0
SMS Text (looking into solution) Cost: $120 ($0.02/text * 2000 text * 3 months)
Paramount 5 (already paid for just need to send commercial over) Cost: $333.33
Direct Mail (Val-Pak) $1200
Total Cost: $2553.33
FACILITY IMPROVEMENTS
Retile of Pool Wall Tile $40,200
Scheduled for May 2021
Deferring the Tower Stair Repair for a year or two