HomeMy WebLinkAboutRexburg Rapids 2019 Season Report2019 SEASON REPORT
JUNE 8, 2019 –AUGUST 24, 2019
MARKETING OVERVIEW
Social Media Marketing
Facebook (9,372 Likes as of 10/14/2019, up 714 since last year)
Instagram (1,188 Followers as of 10/9/2019, up 697 since last year)
Print Marketing
Bear Brochures –Continue in 2020
Distributed along Yellowstone Corridor
Idaho Dunes RV –????
Banner Placement/Brochure Distribution
Video Marketing
Paramount 5 & Teton Vu advertising-Recommend New Videos and Better management of ads in 2020
SOCIAL MEDIA REACH
The spikes in the graph follow along with posts made to our
Facebook page. In order to continue growing our following, it will
require frequent posts that ideally engage our followers.
TOTAL REACH OF 130,051 PEOPLE OVER THE COURSE OF THE SEASON (June-August)
9,000 Likes
Giveaway (over
15,000 reached)
2019 ANNUAL ADMISSIONS
9,624 9,676 9,998 8,274 8,028 8,867 8,234 9,619 8,208
45,267 42,670 43,848
37,537 40,529
48,614
44,101 42,839 49,050
2011 2012 2013 2014 2015 2016 2017 2018 2019
ANNUAL ADMISSION
Daytime
Evening
2019 WEATHER & DAILY REVENUE
$-
$1,000.00
$2,000.00
$3,000.00
$4,000.00
$5,000.00
$6,000.00
$7,000.00
$8,000.00
$9,000.00
$10,000.00
Daily Revenue
PASSES & COUPONS
Above our regular
admission price by $0.98
Above our regular
admission price by 0.91
Above our regular
admission price by $2.15
Usual Pass Pricing: $6.75
$-
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
10 Punch
2017
Season
Pass 2017
25 Punch
2017
10 Punch
2018
Season
Pass 2018
25 Punch
2018
10 Punch
2019
Season
Pass 2019
25 Punch
2019
Passes Analysis
2019 RENTALS
2019 EXCLUSIVE RENTALS
Wanting to establish a return
customer calendar for these
reservations in order to get loyal
customers locked down for upcoming
seasons.
$5,721.00
$17,500.00 $15,175.00 $15,499.00
$21,225.00
$28,629.00 $27,129.00
$40,607.00 $40,275.00
$-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
$45,000
2011 Actual 2012 Actual 2013 Actual 2014 Actual 2015 Actual 2016 Actual 2017 Actual 2018 Actual 2019 Actual
Exclusive Reservation Data
WATER & CHEMICAL USAGE
Water Usage
*Total water usage is in Thousands of Gallons.
•Saved a total of 130 Gallons of water
•Saved a total of $902 on Chemical expense
2519
5619
7122
3156 2602
1031 901
$28,367
$30,853
$34,176
$28,254
$33,679
$24,965 $24,063
$-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019
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Water & Chemical Usage
Water Usage Chemical Cost
CONCESSIONS REPORT
4656
3845
3884
3714
2752
2576
2973
3115
3575
4574
4866
4724
0
0
0
1427
0 1000 2000 3000 4000 5000 6000
2016
2017
2018
2019
Concessions Growth
Mini Melts Sales ICEE Sales Coke Sales Pizza Sales
2019 SEASON REVENUES
2019 PERSONNEL EXPENSE
2018 SEASON REVENUES
2019 TOTAL OPERATING & TOTAL EXPENSE
2019 NET CARRYOVER BALANCE
2020 RECOMMENDATIONS
SEASON DATES -JUNE 6, 2020 –AUGUST 22, 2020
MARKETING PLAN
Instagram (collaborate with Olive Ave, Perf Sherf, nails place on Main Street) Cost: $200 + (Cross Promote)
Continue with Facebook (contests, weekly posts, boosted ads) Cost: $200
Print (flyers –bear brochures, dunes, Broulim’s, and 4th of July , end of main street, over main) Cost: $500
Email Marketing (mail chimp) Cost: $0
SMS Text (looking into solution) Cost: $120 ($0.02/text * 2000 text * 3 months)
Paramount 5 (already paid for just need to send commercial over) Cost: $333.33
Direct Mail (Val-Pak) $1200
Total Cost: $2553.33
FACILITY IMPROVEMENTS
Repainting and Fiberglassing Large slides
Repainting the Kids area
Open public swim at 10 (Discontinuing exclusive rentals from 10am-12pm Saturdays)
PASSES AND WEBSITE
New Website is up! https://www.rexburgrapids.com/
2020 Rainy Day Passes:
2020 Season Pass & Punch Pass