HomeMy WebLinkAbout2015 Season Analysis Presentation.pdf2015 Commercial
•https://www.youtube.com/watch?v=MYYRWGqvajc
Free Dive-In Movies @ Riverside Park
Cross Promotions with Papa Johns, Coke
Rexburg Rapids Reached up to 34% of Madison’s
Population
Area
% of
Admission
Population
Reach
Bonneville (Idaho Falls)33.5%13.7%
Madison (Rexburg)29.6%34.6%
Jefferson (Rigby)7.1%11.7%
Bingham (Blackfoot)5.3%5.2%
Fremont (St. Anthony)5.0%17.3%
Other Parts of Idaho 10.90%
Out of State 8.5%
2015 Est. Local Economic Impact (External to
Rexburg Rapids) – $1.17 million
9,624 9,676 9,998 8,274 8,028
45,267 42,670 43,848
37,537 40,529
54,891 52,346 53,846
45,811 48,557
-
10,000
20,000
30,000
40,000
50,000
60,000
2011
Season
2012
Season
2013
Season
2014
Season
2015
Season
Annual Admission
Evening Daytime
2015 Season - 6/13 to 8/29 Daytime Evening Total
Special Needs Groups 639 - 639
Age 0-2 1,862 176 2,038
Age 3-59 31,852 2,249 34,101
Age 60+, Veterans, & Armed Services 622 127 749
Non-Swimmer 1,614 127 1,741
Party Package (30)300 - 300
Evening Group Discount - 143 143
Evening Exclusive Groups (23)- 4,472 4,472
Evening Non-Exclusive Groups (12)- 733 733
Punch Pass 3,640 - 3,640
Total 40,529 8,028 48,557
Slide Pass Sales 16,083 - 16,083
3 Non-Operating “Bad” Weather Days
Strong correlation between daily weather
and daily revenue
Weather (on operating days)2014 2015
Average High 79 83
Days Under 70 12 3
Days w/Precipitation (Inches)22 15
Average Precipitation (Inches)0.21 0.15
Total Precipitation (Inches)4.56 2.21
Mean Daily Revenue 3,534.06$ 3,955.48$
Correlation 0.75 0.77
*.77 correlation means for evey 1 change in weather there is a .77
relationship change to revenue
2015 Net Loss – $(36,000)
•Capital Repairs – Boiler (Over $23,000)
•Water Loss
2519
5619
7122
$28,367.00
$30,853.00
$34,200.00
$-
$5,000.00
$10,000.00
$15,000.00
$20,000.00
$25,000.00
$30,000.00
$35,000.00
$40,000.00
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
FY 2013 FY 2014 FY 2015
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Water & Chemical Usage
Water Usage Chemical Usage
Total Usage in Thousands of Gallons
FY 2013 FY 2014 FY 2015
Oct-April 444 755 150
May 16 3 39
June 424 663 752
July 731 1645 2575
Aug 520 2052 1926
Sep 384 501 1680
Total 2519 5619 7122
Chemical increase –
$3347.00
Water Increase – 1.5
million Gallons
•Increased cost from 2013 to 2015 of over $7,000
New Vendors– Papa John’s, ICEE
•Frozen Vendor Profit went up $2278.05 when loosing Snoasis and gaining ICEE
•Pizza stayed about the same
Total 2015 Profit was $14,567.92
$2,060.42
$2,471.53
$1,897.76
$4,175.81
985
730 760 795
3257
3895
4160
3323
0
500
1000
1500
2000
2500
3000
3500
4000
4500
$-
$500.00
$1,000.00
$1,500.00
$2,000.00
$2,500.00
$3,000.00
$3,500.00
$4,000.00
$4,500.00
2012 2013 2014 2015
Concessions Growth
Frozen Vendor Profit Pizza Sales Coke Sales
Total Revenues 41,200.00$
Expenses
Concession Supplies 19,000.00$
Wages/Benefits 5,300.00$
Sales Tax 2,332.08$
Total Expenses 26,632.08$
Concessions Profit 14,567.92$
Shaved Ice Profit Sharing (15%)-$
Total Profit 14,567.92$
2015 Season
Year Total Profit
2011 10,520.00$
2012 8,848.00$
2013 15,105.00$
2014 11,905.00$
2015 14,567.92$
$50,000 is transferred annually from the general fund
into the Rexburg Rapids Fund for future capital
replacement and maintenance needs ($150,000 in
capital reserve after 2015)
Transfer is only to be made if cash from the general
fund is available at year end
•Money is kept as a separate Fund Balance Carryover and not included with the Fund Balance for Operations
This helps provide stability to the general fund by
not requiring substantial transfers in future years when
capital replacement or maintenance needs arise
Season Duration – June 11th to August 27th
2016 Classes
•5 Sessions of Swim Lessons, 2 Sessions Kids Swim
Club & Water Aerobics, Junior Lifeguard Camp, No
Lap Swim
Double Dip Monday Nights
4 Free Dive-In Movie nights @ Riverside
Park
•Presented by the City of Rexburg & Rexburg Rapids
•Local sponsors for each
Switch to “Rec1” Software
•Better online reservations, shopping cart,
customer accounts, and registrations
•Approximately same cost as current software
Start selling season passes
•Average punch pass usage is 76%
•2014 Pass Sales – 215 (20% Employee Benefit
Passes)
•2015 Pass Sales – 299 (29% Employee Benefit
Passes)
Season Pass Through May 31 After May 31
Individual 80.00$ 90.00$
2nd Family Member 70.00$ 80.00$
3rd Family Member 60.00$ 70.00$
Each Additional Family Member 50.00$ 60.00$
Family defined as immediate family members living in the home
Expires September Each Year
Sell season pass memberships (2016)
Monitor market in surrounding areas for
plans for new parks
Research and add a new feature (i.e. new
slide or pool area, hot tub, other
waterpark type features)
•Admission will tend to decline until that point
Increase admission rates in 2016 by $ .50
cents (see proposed fee sheet for specifics)