HomeMy WebLinkAbout2015 Season Analysis Presentation.pptx2015 Season Report
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Marketing Overview
2015 Commercial
https://www.youtube.com/watch?v=MYYRWGqvajc
Free Dive-In Movies @ Riverside Park
Cross Promotions with Papa Johns, Coke
Rexburg Rapids Reached up to 34% of Madison’s Population
2015 Dive-In movies picked up interest over the summer. Sponsors included City of Rexburg, Game Pulse, Beehive Federal Credit Union, Stones Toyota. Average Turnout was between 80-120
people depending on the sponsor.
Admission Data comes from car counts, county populations, and general adult admissions for 2015
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Annual Admission
2015 Est. Local Economic Impact (External to Rexburg Rapids) – $1.17 million
Economic Impact was calculated using percentage of visitors outside of Madison County times 40,231 regular admitting patrons (excludes 0-2 year olds). This is then used with in an outside
visitors spending when travelling (48 total)… See breakdown on 2015 Demographics spreadsheet.
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Weather & Daily Revenue
3 Non-Operating “Bad” Weather Days
Strong correlation between daily weather and daily revenue
Find out from Dodie how many days we closed in 2014 and add to slide
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Season Revenues
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Personnel Expenses
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Operating and Total Expenses
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Net Profits & Comparisons
2015 Net Loss – $(36,000)
Capital Repairs – Boiler (Over $23,000)
Water Loss
Net loss explained – Take out “Fund Balance Carryover” of 72,600 to get bottom line???
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Water & Chemical Usage
Chemical increase – $3347.00
Water Increase – 1.5 million Gallons
Increased cost from 2013 to 2015 of over $7,000
Usage in FY 13 2,519,000 gallons
Usage in FY 14 5,619,000 gallons
Usage in FY 15 7,122,000 gallons
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Concessions Report
New Vendors– Papa John’s, ICEE
Frozen Vendor Profit went up $2278.05 when loosing Snoasis and gaining ICEE
Pizza stayed about the same
Total 2015 Profit was $14,567.92
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Capital Replacement Transfer-In
$50,000 is transferred annually from the general fund into the Rexburg Rapids Fund for future capital replacement and maintenance needs ($150,000 in capital reserve after 2015)
Transfer is only to be made if cash from the general fund is available at year end
Money is kept as a separate Fund Balance Carryover and not included with the Fund Balance for Operations
This helps provide stability to the general fund by not requiring substantial transfers in future years when capital replacement or maintenance needs arise
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2016 Season
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2016 Schedule
Season Duration – June 11th to August 27th
2016 Classes
5 Sessions of Swim Lessons, 2 Sessions Kids Swim Club & Water Aerobics, Junior Lifeguard Camp, No Lap Swim
Double Dip Monday Nights
4 Free Dive-In Movie nights @ Riverside Park
Presented by the City of Rexburg & Rexburg Rapids
Local sponsors for each
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Plans & Proposals
Switch to “Rec1” Software
Better online reservations, shopping cart, customer accounts, and registrations
Approximately same cost as current software
Start selling season passes
Average punch pass usage is 76%
2014 Pass Sales – 215 (20% Employee Benefit Passes)
2015 Pass Sales – 299 (29% Employee Benefit Passes)
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Proposed Season Passes
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Future Recommendations
Sell season pass memberships (2016)
Monitor market in surrounding areas for plans for new parks
Research and add a new feature (i.e. new slide or pool area, hot tub, other waterpark type features)
Admission will tend to decline until that point
Increase admission rates in 2016 by $ .50 cents (see proposed fee sheet for specifics)
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Appendix
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